Instagram is a great platform for Realtors. Instagram is completely visual based and so is real estate. The platform also has the ability for Realtors to create a brand, and expose their business to thousands and thousands of people. Every realtor I know would love to grow their Instagram following but many of them find [...]
In a literal sense to most Realtors, prospecting is dialing for dollars, reaching out to their sphere of influence, or going to networking events."Prospecting" is also something many Realtors don't like to do. When I hear this I cringe a little, but I also remind them that video is the new real estate prospecting. [...]
If you are a Title Company owner or have decision-making powers at some level in 2023, you might notice that the thing you used to talk about and sell, is becoming the last thing you talk about and sell. I remember when part of a Title rep's elevator speech was about how great their [...]
Having been in the Title business since 2005 and in two major real estate markets let’s just say I’ve seen most things in this business. Realtors and lenders leverage their Title Company relationship in different ways. Some leverage the relationship far more than others. Others don’t know how to leverage the relationship at all. [...]
If you have been following along on my blog and video journey since 2012 on this website or read my articles in NOVA/DC Real Producers Magazine, you may look at me in a certain way. Maybe you see me as an expert in the Title Insurance Sales business or someone who has always been [...]
Look at your current business inventory. Do you need more listings? If you have been looking for homes on the MLS lately, it kind of crickets when it comes to homes entering the market. There are many reasons why we are at a stagnated point in house inventory, to lack of builders building, homeowners [...]
The hangover from the party of 2020 through most of 2022 is here. Having spoken about Title Sales rep success strategies to many Title Companies around the country, I have heard of 4-day work weeks, furloughs, and even people selling their eggs (yes, those eggs) to make money. Essentially, some pretty drastic stuff is [...]
As I teach video marketing and other content creation classes in the Northern Virginia area, the most frequent questions I receive revolve around "what to create content about?" Content can be whatever you want it to be, but the goal is to educate, inform, and be authentic. People want to see you being you [...]
Looking to dominate your real estate farm in 2023? Farming is a great way to generate listings in your subdivision, school district, or specific geographic area. The issue is many Realtors are not successful with farming and that's for a variety of reasons. Farming can be a long game in generating business, but it [...]
Having a strong database has always been important, but maybe not as important as it is right now. With the real estate market essentially doing a 180 over the course of 7 months, shoring up those strong relationships is a must, but so is adding new people to grow your real estate database all [...]
