In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

Real Estate Marketing – Why Your Facebook Marketing Doesn’t Work

Facebook.  I have an account...you probably have an account as do your friends/family? There are roughly 1 Billion users worldwide.  That is unbelievable!  Take into account that China has its own Social Media site so Facebook is rarely used there so that means roughly 20% of ALL the people in the world have a [...]

2022-06-08T09:27:00-04:00September 18th, 2012|Comments Off on Real Estate Marketing – Why Your Facebook Marketing Doesn’t Work

Real Estate Marketing – Why You Should Target Renters

Do you feel it?  You know...the Real Estate market making a BIG SHIFT.  The pendulum has surely swung the other way.  For the last 3-5 years ever since the economic meltdown home values have dropped and many people lost their homes due to a foreclosure or short sale forcing them to rent.  The market [...]

2022-06-08T09:27:22-04:00September 17th, 2012|Comments Off on Real Estate Marketing – Why You Should Target Renters

Real Estate Agents – Why You Should Stop Counting on Referrals

Referrals...we all love them.  When someone tells another person about your services and why they should use you.  It is the least expensive way to generate business in the Real Estate space.  We all can agree that if we could run our entire business models on this way of generating business there would be [...]

2022-06-08T09:27:23-04:00September 5th, 2012|Comments Off on Real Estate Agents – Why You Should Stop Counting on Referrals

Real Estate Marketing – How to Dominate Your Subdivision

We have all received the postcards, newsletters, door hangers, and other gimmicks from Real Estate agents who market to a particular farm area...usually their subdivision.  Realtors are always told by their Broker or Team Leader to not only market to past clients and friends/family but to their subdivision where they live or where they [...]

2022-06-08T09:27:25-04:00August 27th, 2012|Comments Off on Real Estate Marketing – How to Dominate Your Subdivision

How to Write an Effective Real Estate Blog Post

I think that we can all agree that technology has come to the forefront on basically anything that we now do.  This applies especially to the Real Estate space.  Realtors are told that they are to have websites.  They are told that they are to have effective content that answers questions to their potential [...]

2022-06-08T09:27:26-04:00August 22nd, 2012|Comments Off on How to Write an Effective Real Estate Blog Post

How to Keep and Convert Online Real Estate Leads

As the Director of Sales/Marketing at Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Realtors everyday.  We talk about all kinds of things: Contact Management Systems, iPad training, data lists to target market, video, blogging, AND how to convert Online Real Estate Leads.  To me online leads are the [...]

2022-06-08T09:27:27-04:00August 20th, 2012|Comments Off on How to Keep and Convert Online Real Estate Leads

Why Your Real Estate Website Doesn’t Get Traffic

Let me start this blog post out with a question.  Why do Real Estate agents have websites?  Is it because as soon as they pass their license exam they become masters of SEO (Search Engine Optimization) or how websites work and drive traffic?  The answer is because they are told to!  When a Realtor gets [...]

2022-06-08T09:27:30-04:00August 6th, 2012|Comments Off on Why Your Real Estate Website Doesn’t Get Traffic

Real Estate Marketing Olympics… Would you Medal?

In the last 60 days since moving to the Washington DC/Northern Virginia area I have met with over 50 Realtors and Lenders.  Each person is in a different phase of their Real Estate career and have different levels of knowledge.  Each Realtor and Lender also have different needs as it applies to their Real [...]

2022-06-08T09:27:31-04:00July 30th, 2012|Comments Off on Real Estate Marketing Olympics… Would you Medal?

5 Ways to Streamline your Real Estate Marketing

There is one thing that Real Estate agents value above all others...TIME!  Time is very valuable because as a busy Real Estate agent you are showing homes, going to inspections, dealing with appraisals, managing your leads and getting back to people, and closing your escrows on time at Stewart Title and Escrow in Fairfax, [...]

2022-06-08T09:27:32-04:00July 27th, 2012|Comments Off on 5 Ways to Streamline your Real Estate Marketing

Distressed Northern Virginia Homeowners are Looking for You!

Having lived in Phoenix, AZ for 10.5yrs I witnessed the entire Real Estate cycle.  I saw prices go from $140K on average then a 47% home value increase in a 12 month period...then a HUGE market crash in 2008 and home values fall all the way down to $112K on average.  This left thousands [...]

2022-06-08T09:27:34-04:00July 24th, 2012|Comments Off on Distressed Northern Virginia Homeowners are Looking for You!