In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

Real Estate Marketing – How to Dominate Your Subdivision

We have all received the postcards, newsletters, door hangers, and other gimmicks from Real Estate agents who market to a particular farm area...usually their subdivision.  Realtors are always told by their Broker or Team Leader to not only market to past clients and friends/family but to their subdivision where they live or where they [...]

2022-06-08T09:27:25-04:00August 27th, 2012|0 Comments

How to Write an Effective Real Estate Blog Post

I think that we can all agree that technology has come to the forefront on basically anything that we now do.  This applies especially to the Real Estate space.  Realtors are told that they are to have websites.  They are told that they are to have effective content that answers questions to their potential [...]

2022-06-08T09:27:26-04:00August 22nd, 2012|0 Comments

How to Keep and Convert Online Real Estate Leads

As the Director of Sales/Marketing at Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Realtors everyday.  We talk about all kinds of things: Contact Management Systems, iPad training, data lists to target market, video, blogging, AND how to convert Online Real Estate Leads.  To me online leads are the [...]

2022-06-08T09:27:27-04:00August 20th, 2012|0 Comments

Why Your Real Estate Website Doesn’t Get Traffic

Let me start this blog post out with a question.  Why do Real Estate agents have websites?  Is it because as soon as they pass their license exam they become masters of SEO (Search Engine Optimization) or how websites work and drive traffic?  The answer is because they are told to!  When a Realtor gets [...]

2022-06-08T09:27:30-04:00August 6th, 2012|0 Comments

Real Estate Marketing Olympics… Would you Medal?

In the last 60 days since moving to the Washington DC/Northern Virginia area I have met with over 50 Realtors and Lenders.  Each person is in a different phase of their Real Estate career and have different levels of knowledge.  Each Realtor and Lender also have different needs as it applies to their Real [...]

2022-06-08T09:27:31-04:00July 30th, 2012|0 Comments

5 Ways to Streamline your Real Estate Marketing

There is one thing that Real Estate agents value above all others...TIME!  Time is very valuable because as a busy Real Estate agent you are showing homes, going to inspections, dealing with appraisals, managing your leads and getting back to people, and closing your escrows on time at Stewart Title and Escrow in Fairfax, [...]

2022-06-08T09:27:32-04:00July 27th, 2012|0 Comments

The Obsolete Real Estate Marketing Plan

I was home over the weekend and I came across a TV marathon of a show that I truly loved...the old school "Twilight Zone."  I was watching several episodes in a row and I came to an episode that made me think about how it relates to the Real Estate community today and in [...]

2022-06-08T09:27:39-04:00July 5th, 2012|0 Comments