In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

Real Estate Agents – Why You Should Stop Counting on Referrals

Referrals...we all love them.  When someone tells another person about your services and why they should use you.  It is the least expensive way to generate business in the Real Estate space.  We all can agree that if we could run our entire business models on this way of generating business there would be [...]

2021-05-24T14:26:28-04:00September 5th, 2012|

Real Estate Marketing – How to Dominate Your Subdivision

We have all received the postcards, newsletters, door hangers, and other gimmicks from Real Estate agents who market to a particular farm area...usually their subdivision.  Realtors are always told by their Broker or Team Leader to not only market to past clients and friends/family but to their subdivision where they live or where they [...]

2021-05-24T14:27:01-04:00August 27th, 2012|

How to Write an Effective Real Estate Blog Post

I think that we can all agree that technology has come to the forefront on basically anything that we now do.  This applies especially to the Real Estate space.  Realtors are told that they are to have websites.  They are told that they are to have effective content that answers questions to their potential [...]

2021-05-24T14:27:14-04:00August 22nd, 2012|

How to Keep and Convert Online Real Estate Leads

As the Director of Sales/Marketing at Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Realtors everyday.  We talk about all kinds of things: Contact Management Systems, iPad training, data lists to target market, video, blogging, AND how to convert Online Real Estate Leads.  To me online leads are the [...]

2021-05-24T14:27:31-04:00August 20th, 2012|

Why Your Real Estate Website Doesn’t Get Traffic

Let me start this blog post out with a question.  Why do Real Estate agents have websites?  Is it because as soon as they pass their license exam they become masters of SEO (Search Engine Optimization) or how websites work and drive traffic?  The answer is because they are told to!  When a Realtor gets [...]

2021-05-24T14:28:34-04:00August 6th, 2012|

Real Estate Marketing Olympics… Would you Medal?

In the last 60 days since moving to the Washington DC/Northern Virginia area I have met with over 50 Realtors and Lenders.  Each person is in a different phase of their Real Estate career and have different levels of knowledge.  Each Realtor and Lender also have different needs as it applies to their Real [...]

2021-05-24T14:29:11-04:00July 30th, 2012|

5 Ways to Streamline your Real Estate Marketing

There is one thing that Real Estate agents value above all others...TIME!  Time is very valuable because as a busy Real Estate agent you are showing homes, going to inspections, dealing with appraisals, managing your leads and getting back to people, and closing your escrows on time at Stewart Title and Escrow in Fairfax, [...]

2021-05-24T14:29:35-04:00July 27th, 2012|

Distressed Northern Virginia Homeowners are Looking for You!

Having lived in Phoenix, AZ for 10.5yrs I witnessed the entire Real Estate cycle.  I saw prices go from $140K on average then a 47% home value increase in a 12 month period...then a HUGE market crash in 2008 and home values fall all the way down to $112K on average.  This left thousands [...]

2021-05-24T14:30:45-04:00July 24th, 2012|

How Do I Find your Real Estate Marketing Plan?

When I was a little kid my siblings and I used to play "Hide and Seek" all the time.  Back in the early 80's that was the kind of things we did for fun opposed to staring at TV screens playing video games.  The object was to hide somewhere where we thought no one [...]

2021-05-24T14:31:56-04:00July 17th, 2012|

How to Pick a Good Northern Virginia Real Estate Agent

There are so many people in the Northern Virginia/Washington DC area that have their Real Estate license.  These agents want the consumer that is looking to buy or sell a home to "pick them!"  Remember in elementary school when you would play touch football or kickball and you wanted to not be the last [...]

2021-05-24T14:34:20-04:00July 9th, 2012|