In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.
What are the first things that come to mind when I say "Blogging in Real Estate?" You might think UGH! Takes too long! What do I write about? Its just another thing I have to do...I don't want to! All of these objections are common and it is typically what I hear when I [...]
Facebook. I have an account...you probably have an account as do your friends/family? There are roughly 1 Billion users worldwide. That is unbelievable! Take into account that China has its own Social Media site so Facebook is rarely used there so that means roughly 20% of ALL the people in the world have a [...]
Do you feel it? You know...the Real Estate market making a BIG SHIFT. The pendulum has surely swung the other way. For the last 3-5 years ever since the economic meltdown home values have dropped and many people lost their homes due to a foreclosure or short sale forcing them to rent. The market [...]
Referrals...we all love them. When someone tells another person about your services and why they should use you. It is the least expensive way to generate business in the Real Estate space. We all can agree that if we could run our entire business models on this way of generating business there would be [...]
We have all received the postcards, newsletters, door hangers, and other gimmicks from Real Estate agents who market to a particular farm area...usually their subdivision. Realtors are always told by their Broker or Team Leader to not only market to past clients and friends/family but to their subdivision where they live or where they [...]
I think that we can all agree that technology has come to the forefront on basically anything that we now do. This applies especially to the Real Estate space. Realtors are told that they are to have websites. They are told that they are to have effective content that answers questions to their potential [...]
As the Director of Sales/Marketing at Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Realtors everyday. We talk about all kinds of things: Contact Management Systems, iPad training, data lists to target market, video, blogging, AND how to convert Online Real Estate Leads. To me online leads are the [...]
Let me start this blog post out with a question. Why do Real Estate agents have websites? Is it because as soon as they pass their license exam they become masters of SEO (Search Engine Optimization) or how websites work and drive traffic? The answer is because they are told to! When a Realtor gets [...]
In the last 60 days since moving to the Washington DC/Northern Virginia area I have met with over 50 Realtors and Lenders. Each person is in a different phase of their Real Estate career and have different levels of knowledge. Each Realtor and Lender also have different needs as it applies to their Real [...]
There is one thing that Real Estate agents value above all others...TIME! Time is very valuable because as a busy Real Estate agent you are showing homes, going to inspections, dealing with appraisals, managing your leads and getting back to people, and closing your escrows on time at Stewart Title and Escrow in Fairfax, [...]
