In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

Steps to a Successful First Time Home Buyer Seminar

Does this sound familiar? “I want to do a successful first time home buyer seminar!” Then no one shows up, or you get two people. What happened? Marketing happened…better yet, the lack of it. Your intentions were great, the presentation was full proof. You just need to get butts in seats. That is where [...]

2021-05-24T12:54:16-04:00April 7th, 2017|

Do You Need to IOS Update your Real Estate Database?

If you own an iPhone or any Apple product you know that they come out with “updates” for IOS software that makes the technology possible. Each time you update the IOS software your phone gets new and cool additions that weren’t there before. Sometimes these changes are big, other times they are small. Either [...]

2021-05-24T12:58:53-04:00November 7th, 2016|

Prioritizing Your Real Estate Business – What Should Be Delegated?

Ever hear the saying–“If you don’t have an assistant, you are one?” The longer I stay in the Title Business/Real Estate I believe this is true. Delegation. This is a scary word for many, especially for people who have hard time “letting go” and trusting others with their business. In today’s real estate world, delegation [...]

2021-05-24T12:59:58-04:00September 21st, 2016|

Converting Real Estate Leads – All the Money is in the Follow Up!

Let’s start off with a statistic. Roughly only 5.6% of all real estate leads covert to clients on the first phone interaction or meeting.  Very low number. That doesn’t mean that the other 94.4% of the people don’t buy or sell real estate over time (they do) but with conversion numbers so low it [...]

2021-05-24T13:00:26-04:00August 16th, 2016|

How to Dominate Realtor Broker Opens in the Spring Market

The Spring market is arriving and that means a few things.  Business is about to start booming and…Realtor Broker Opens!  When I first moved to the Washington DC/Northern VA area in 2012 I didn’t know what a “Broker Open” was as this was something agents didn’t really do in Phoenix, AZ. I quickly find [...]

2021-05-24T13:09:54-04:00March 8th, 2016|

Realtor Training Classes – Beware of the Expert

For my 1st blog post of 2016 (sorry for taking so long) I want to discuss the early year Realtor training classes and how I see many agents get exposed to “bad and inaccurate” information.  I teach real estate marketing classes all over Northern Virginia, have active content on this website, write for Inman.com, and post [...]

2021-05-24T13:12:03-04:00January 27th, 2016|

How to Gain More Referrals from your Real Estate Database

Your real estate data base…which I like to call your “Data-Bank,” is the best place to market and find gold!  There are many different ways to gain more referrals from your real estate database, but I want to talk about a “strategic plan” of steps to make that happen.  Christmas is here, so now is [...]

2021-05-24T13:12:58-04:00December 18th, 2015|

Benefits of Setting December Real Estate Goals and Action Plans

December has arrived!  That means many things in our business. Holiday parties, gifts, drinking and food.  It also means that it’s time to get prioritized and your business plan together for the next year.  Yes, I know that EVERYONE talks about these things at this time of the year but guess what??  Most Realtors do [...]

2021-05-24T13:14:19-04:00December 4th, 2015|

The Major Differences Between Real Estate Leads vs Prospects

There is one thing that I hear consistently from real estate agents…they just need more Leads! “Wade…if I just had more leads, I would have a lot more business to send you.” The big myth in the real estate business is that more leads = more business. Not true. The word “Leads” gets thrown around way too [...]

2021-05-24T13:18:39-04:00October 26th, 2015|

Transactional Agent vs Relationship Agent-Which One are You?

The transactional agent vs relationship agent, there are many differences.  Yes, they are both real estate agents, but HOW they conduct and generate their business is drastically different. Having worked with hundreds of Realtors over my 10yrs in the Title business, it is easy to see which agents are more transactional and which are [...]

2021-05-24T13:20:12-04:00October 6th, 2015|