In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

Real Estate Target Marketing – Are you on Target?

Let me guess…you are a Real Estate agent or Mortgage Lender in the Northern Virginia and you want to do more business? We all do right? What we really want are LEADS! We want people that reach out to us and say “hey I need to use your services…I got your marketing piece or [...]

2022-06-08T09:13:56-04:00August 16th, 2018|0 Comments

How to Make Sure Your Real Estate Sales Funnel is Always Full

I was having lunch last week with a client and we were discussing his current business model. This client primarily works by referral and spends his marketing dollars and time sending notes, making calls, and doing pop-byes. All great, but I asked him a question…”What are you doing to keep your real estate sales [...]

2022-06-08T09:14:04-04:00March 22nd, 2018|0 Comments

Lack of Real Estate Leads Is Hardly Your Problem

I recently taught a class at a Realtor association for new agents called: “I Just Got my Real Estate License…Now What?” The class was 2 hours long and covered a variety of topics to help these new agents get their businesses off the ground. When the class ended, each person was given an evaluation [...]

2022-06-08T09:14:06-04:00February 19th, 2018|0 Comments

Why Realtors Lose Credibility with a Crappy Business Card

Every week I get business cards from Realtors. We meet in a class I teach, or at an event. Either way, they are handing out business cards not only to me, but many other people. I realize that a business card doesn’t 100% reflect a person’s value or level of business that they conduct, [...]

2022-06-08T09:14:17-04:00October 18th, 2017|0 Comments

How to Forever Create Client Loyalty in Real Estate

Creating “loyalty” in almost anything these days can be hard. Why? Because we have so many options to work with people than ever before. To create that outstanding client loyalty in real estate is even harder. Thousands of Realtors in every major market, and most people who purchased a home, don’t even remember the [...]

2022-06-08T09:14:18-04:00September 27th, 2017|0 Comments

Steps to a Successful First Time Home Buyer Seminar

Does this sound familiar? “I want to do a successful first time home buyer seminar!” Then no one shows up, or you get two people. What happened? Marketing happened…better yet, the lack of it. Your intentions were great, the presentation was full proof. You just need to get butts in seats. That is where [...]

2022-06-08T09:17:02-04:00April 7th, 2017|0 Comments

Do You Need to IOS Update your Real Estate Database?

If you own an iPhone or any Apple product you know that they come out with “updates” for IOS software that makes the technology possible. Each time you update the IOS software your phone gets new and cool additions that weren’t there before. Sometimes these changes are big, other times they are small. Either [...]

2022-06-08T09:17:11-04:00November 7th, 2016|0 Comments

Prioritizing Your Real Estate Business – What Should Be Delegated?

Ever hear the saying–“If you don’t have an assistant, you are one?” The longer I stay in the Title Business/Real Estate I believe this is true. Delegation. This is a scary word for many, especially for people who have hard time “letting go” and trusting others with their business. In today’s real estate world, delegation [...]

2022-06-08T09:17:14-04:00September 21st, 2016|0 Comments

Converting Real Estate Leads – All the Money is in the Follow Up!

Let’s start off with a statistic. Roughly only 5.6% of all real estate leads covert to clients on the first phone interaction or meeting.  Very low number. That doesn’t mean that the other 94.4% of the people don’t buy or sell real estate over time (they do) but with conversion numbers so low it [...]

2022-06-08T09:17:15-04:00August 16th, 2016|0 Comments

How to Dominate Realtor Broker Opens in the Spring Market

The Spring market is arriving and that means a few things.  Business is about to start booming and…Realtor Broker Opens!  When I first moved to the Washington DC/Northern VA area in 2012 I didn’t know what a “Broker Open” was as this was something agents didn’t really do in Phoenix, AZ. I quickly find [...]

2022-06-08T09:17:53-04:00March 8th, 2016|0 Comments