In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

Real Estate Marketing Budget – How Much Should I Spend Each Month?

Do you have a real estate marketing budget?  Do you track where your marketing dollars go and what sort of ROI (return on investment) you are getting?  Surprisingly, many Realtors either have a "loose budget" or they aren't really tracking the return on those marketing dollars spent.  So, in today's blog I want to [...]

2021-05-24T13:21:55-04:00August 28th, 2015|

Real Estate Lead Generation – Don’t Let Call Reluctance Stop You!

We all have “call reluctance” from time to time.  You know, that little voice in your head that tells you not to make that call to an expired listing, FSBO, or hard to deal with client.  When it comes to real estate lead generation this is usually the #1 thing Realtors need to get [...]

2021-05-24T13:22:31-04:00August 21st, 2015|

Set These 5 Real Estate Goals in the Second Half of 2015

July is here.  That means “Half-Time” of the 2015 real estate year!  Have you met the real estate goals you have set? (hope you did).  Right around now is the time where Realtors and Lenders hit me up to help them “create more business.” Not because they haven’t had a successful year up to [...]

2021-05-24T13:26:16-04:00June 30th, 2015|

Real Estate Email Marketing-What if Someone Unsubscribes?

When I first got into the Title Insurance business back in 2005, I learned quickly that sending out blast emails to promote my business or services was part of the game. Same for Realtors and Lenders, to promote events, listings, real estate news and more. But what if someone on your target list or [...]

2021-05-24T13:26:59-04:00June 16th, 2015|

Protect Your Real Estate Brand By Googling Your Name

Do you ever Google your own name? What do you find? Many people think that it is "vain" to Google your own name, but I can tell you that when you are a real estate agent or mortgage lender it is a MUST!  You work hard to promote and sell your "Brand," but you [...]

2021-05-24T13:29:04-04:00May 5th, 2015|

Real Estate Goal Setting in 2015 – Implement These 5 Things!

The end of the year is fast approaching and now is the time when Real Estate agents start business planning and setting their goals for the next year. Before you do, you need to look at what you did this year.  Did you make your goals for 2014? Perhaps you set your goals too high [...]

2021-05-24T13:33:33-04:00January 5th, 2015|

Real Estate Holiday Event Ideas – Get Referrals for 2015

It's that time of year where my clients are looking for Real Estate holiday event ideas.  These are ways to get back in front of your client base and your prospects with the end goal of strengthening those relationships AND getting qualified referrals going forward for 2015.  It is one of the best ways [...]

2021-05-24T13:34:18-04:00December 23rd, 2014|

3 Ways to Increase Efficiency in Real Estate Next Year

We are all looking for ways to run our businesses more efficiently.  We want to save time, make more money, and also have time to enjoy our families.  That is the goal anyway.  In many instances that balance is way out of whack and we spend a lot of time doing things that make [...]

2021-05-24T13:35:48-04:00November 26th, 2014|

Top 3 Realtor Blogging Mistakes and How to Avoid Them

As the Director of Sales and Marketing for Stewart Title in the Northern Virginia/Washington DC area I work with a lot of Realtors.  They are all over the marketing spectrum.  Many are realizing the power of using WordPress, Blogging, and Video, to create this unbelievable wave of Value and ultimately get more eyes to [...]

2021-05-24T13:42:31-04:00June 25th, 2014|

How to Get your Real Estate Listings More Exposure

I was talking to a Realtor the other day in Northern Virginia and she was complaining that her Real Estate Listings weren't selling or getting much traffic from potential buyers. understand that in the last 3 months in the DC area homes have been selling over list price, with multiple offers the second [...]

2021-05-24T13:42:57-04:00June 25th, 2014|