In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.
The end of the year is fast approaching and now is the time when Real Estate agents start business planning and setting their goals for the next year. Before you do, you need to look at what you did this year. Did you make your goals for 2014? Perhaps you set your goals too high [...]
It's that time of year when my clients are looking for real estate holiday event ideas. These are ways to get back in front of your client base and your prospects with the end goal of strengthening those relationships and getting qualified referrals going forward for 2015. It is one of the best ways [...]
We are all looking for ways to run our businesses more efficiently. We want to save time, make more money, and also have time to enjoy our families. That is the goal anyway. In many instances that balance is way out of whack and we spend a lot of time doing things that make [...]
As the Director of Sales and Marketing for Stewart Title in the Northern Virginia/Washington DC area I work with a lot of Realtors. They are all over the marketing spectrum. Many are realizing the power of using WordPress, Blogging, and Video, to create this unbelievable wave of Value and ultimately get more eyes to [...]
I was talking to a Realtor the other day in Northern Virginia and she was complaining that her Real Estate Listings weren't selling or getting much traffic from potential buyers. Ok...now understand that in the last 3 months in the DC area homes have been selling over list price, with multiple offers the second [...]
As the Director of Sales and Marketing for Stewart Title in the Northern Virginia/Washington DC area I work with a lot of Realtors. They are all over the marketing spectrum. Many are realizing the power of using WordPress, Blogging, and Video, to create this unbelievable wave of Value and ultimately get more eyes to [...]
Social Proof is something that we see every day in our lives. It is something that helps persuade consumers to "do this, use this person's services, go here, or call someone." It is extremely powerful, especially if you know HOW to use Social Proof in Real Estate. We use this every day...here are some [...]
Are you looking at revamping your Real Estate website? You might be thinking "No...why would I?" Well lets start with a few questions. What platform are you using for your site? How many people a month do you get to your site? Do you pay a monthly fee? Where do you rank on Google [...]
The golden question I get from Real Estate agents..."what is the best and sure way to win a listing presentation?" What is the easiest way to get the seller to say "YES" to me and sign the paperwork? Good question! Everyday Realtors go on Listing Presentations and many of them say the same things [...]
Direct mail marketing has been around for a very long time. Pretty much since the postal service has been doing their job. It was the main medium to get a message or advertisement to the front steps and into the hands of the consumer. In many ways it can still be very effective to [...]
