In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.
We all have “call reluctance” from time to time. You know, that little voice in your head that tells you not to make that call to an expired listing, FSBO, or hard to deal with client. When it comes to real estate lead generation this is usually the #1 thing Realtors need to get [...]
July is here. That means “Half-Time” of the 2015 real estate year! Have you met the real estate goals you have set? (hope you did). Right around now is the time where Realtors and Lenders hit me up to help them “create more business.” Not because they haven’t had a successful year up to [...]
When I first got into the Title Insurance business back in 2005, I learned quickly that sending out blast emails to promote my business or services was part of the game. Same for Realtors and Lenders, to promote events, listings, real estate news and more. But what if someone on your target list or [...]
Do you ever Google your own name? What do you find? Many people think that it is "vain" to Google your own name, but I can tell you that when you are a real estate agent or mortgage lender it is a MUST! You work hard to promote and sell your "Brand," but you [...]
The end of the year is fast approaching and now is the time when Real Estate agents start business planning and setting their goals for the next year. Before you do, you need to look at what you did this year. Did you make your goals for 2014? Perhaps you set your goals too high [...]
It's that time of year when my clients are looking for real estate holiday event ideas. These are ways to get back in front of your client base and your prospects with the end goal of strengthening those relationships and getting qualified referrals going forward for 2015. It is one of the best ways [...]
We are all looking for ways to run our businesses more efficiently. We want to save time, make more money, and also have time to enjoy our families. That is the goal anyway. In many instances that balance is way out of whack and we spend a lot of time doing things that make [...]
As the Director of Sales and Marketing for Stewart Title in the Northern Virginia/Washington DC area I work with a lot of Realtors. They are all over the marketing spectrum. Many are realizing the power of using WordPress, Blogging, and Video, to create this unbelievable wave of Value and ultimately get more eyes to [...]
I was talking to a Realtor the other day in Northern Virginia and she was complaining that her Real Estate Listings weren't selling or getting much traffic from potential buyers. Ok...now understand that in the last 3 months in the DC area homes have been selling over list price, with multiple offers the second [...]
As the Director of Sales and Marketing for Stewart Title in the Northern Virginia/Washington DC area I work with a lot of Realtors. They are all over the marketing spectrum. Many are realizing the power of using WordPress, Blogging, and Video, to create this unbelievable wave of Value and ultimately get more eyes to [...]
