In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.
Direct mail marketing has been around for a very long time. Pretty much since the postal service has been doing their job. It was the main medium to get a message or advertisement to the front steps and into the hands of the consumer. In many ways it can still be very effective to [...]
As Real Estate, Mortgage, and Title Company professionals we are seeing marketing shifting to video more and more. Why? Well, its the fastest and most effective way to convey a message to your target audience. I think we can't deny that. I would rather see a video of a house, or Realtor telling me [...]
As I meet with Real Estate agents everyday helping them grow their business I get this ALL of the time..."why should I do all of this online stuff, I can't beat Zillow, Trulia, and Realtor.com anyway!" Does this sound like something you have said or heard in your office? You can beat them you [...]
Ahh...blog post #100 on DCTitleGuy. Where has the time gone? Did this blog post title catch your attention? I hope it did...because it is true. Let's back up. In June of 2012 I moved to Washington DC from Phoenix, AZ and continued my journey as a Title Sales Rep. When I moved here I [...]
The new year is upon us. Out with the old and in with the new. So...did you make your goals in 2013? If so...congrats! If not...why not? Perhaps you set your goals too high and they were not realistic, or maybe you didn't follow your plan all the way through in order to reach those goals. [...]
Does this sound familiar: Realtor: Hey can you take a look at my Real Estate website and help me? Me: Sure. Is this website yours?? Realtor: Yeah...my company gave it to me and I have a blog through another blogging site. Me: Ok...so you don't own your site or your blog? Realtor: Yeah I [...]
When it comes down to creating Real Estate content you can either take the time to create effective content that resonates with your ideal client (target client) or you can simply take articles from the Internet and copy and past them to your website and/or Social Media sites. Unfortunately the second one I mentioned is [...]
Last week I was meeting with a Realtor and we were talking about their business and how myself and Stewart Title can help expand their reach, streamline processes, and get more business. As usual, I was asking all kinds of questions about their current Real Estate marketing tactics and what is working but more [...]
This blog is at "request" from a Realtor I work with. I also constantly get questions about Farming a Real Estate subdivision. Should I do it? Does it work? How long does it take to "work?" What do you send to the farm...how often? Do these questions sound familiar to you? Farming Real Estate [...]
Ok...so normally I write about specific things as to HOW to do this or WHY to do that but as you know from reading my blogs I get questions from Realtors and Lenders every single day. Many times they are the same questions so I thought I would start a new thing where I [...]
