In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

Creating Real Estate Content – What is Re-Purposing?

When it comes down to creating Real Estate content you can either take the time to create effective content that resonates with your ideal client (target client) or you can simply take articles from the Internet and copy and past them to your website and/or Social Media sites.  Unfortunately the second one I mentioned is [...]

2021-05-24T13:53:52-04:00December 13th, 2013|
Read More

The Importance of a Good Real Estate Call to Action

Last week I was meeting with a Realtor and we were talking about their business and how myself and Stewart Title can help expand their reach, streamline processes, and get more business.  As usual, I was asking all kinds of questions about their current Real Estate marketing tactics and what is working but more [...]

2021-05-12T13:26:41-04:00November 26th, 2013|
Read More

How to WIN at Farming a Real Estate Subdivision

This blog is at "request" from a Realtor I work with.  I also constantly get questions about Farming a Real Estate subdivision.  Should I do it? Does it work?  How long does it take to "work?"  What do you send to the farm...how often?  Do these questions sound familiar to you?  Farming Real Estate [...]

2021-05-24T13:56:11-04:00October 30th, 2013|
Read More

Top 3 Real Estate Marketing Questions I was asked in September 2013

Ok...so normally I write about specific things as to HOW to do this or WHY to do that but as you know from reading my blogs I get questions from Realtors and Lenders every single day.  Many times they are the same questions so I thought I would start a new thing where I [...]

2021-05-24T13:56:57-04:00October 9th, 2013|
Read More

Why Posting Other People’s Real Estate Content Hurts You

Having been in the Title Insurance business close to 10 years now (yes...it has been that long) I know that Real Estate agents LOVE to tell their friends and sphere the latest and greatest news.  They tell them everything...what the market is doing, homes that just sold, inventory levels, Government regulations, and so on.  [...]

2021-05-24T13:57:43-04:00September 27th, 2013|
Read More

Why You Should be Calling FSBO’s to Generate Listings

As the Director of Sales/Marketing for Stewart Title in the Northern Virginia/Washington DC area I talk to and meet with Real Estate agents every day.  We talk about everything...but a lot of it is centralized around  "Real Estate Lead Generation." The one thing that Realtors need to be good at in the long term [...]

2021-05-24T14:00:00-04:00September 10th, 2013|
Read More

How to Define your Real Estate Business Niche

Ever hear the phrase..."Niches gets Riches?"  Sounds corny I know but it is very true.  What it essentially means is stop trying to be everything to everyone but instead be something to someone...and do it well!  Create or find the 1 or 2 things that you know or can do "decidedly better" than everyone [...]

2021-05-24T14:00:24-04:00August 27th, 2013|
Read More

Top 3 Most Asked Blogging Questions by Realtors

As the Director of Sales and Marketing for Stewart Title I meet with Real Estate agents and Mortgage Lenders helping them to grow their business.  As you know from being on this website is that I like to blog and shoot videos.  Not because it is "trendy" but because blogging and video educate, inform, [...]

2021-05-24T14:02:14-04:00August 2nd, 2013|
Read More

The 1 Thing that will Streamline your Real Estate Business

Everyday when I meet with Real Estate agents and Mortgage Lenders in the Northern Virginia/Washington DC area I get all kinds of questions...mostly Real Estate Marketing questions.  All the time I hear them say..."I wish there was 1 thing that could streamline your Real Estate business since Realtors and Lenders are so busy!"  At [...]

2021-05-24T14:02:55-04:00July 26th, 2013|
Read More

How to Convert Renters to Buyers in this Market

I was talking to a Northern Virginia Real Estate agent the other day and she said "you know what would be a good blog on your site?  How to convert renters to buyers in this market." Well, ask and ye shall receive.  So lets talk about it.  Its no secret that there are 2 [...]

2021-05-24T14:03:09-04:00July 24th, 2013|
Read More