In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.
I have been saying this for a long time and if you have read any of my previous blogs I like to state that in the online world of blogging, video, and content marketing it is all about being "something to someone" vs everything to everyone." This applies especially to blogging in Real Estate [...]
The Real Estate market in the Northern Virginia/Washington DC area is very hot. Homes are flying off the shelves and Real Estate agents are busy negotiating contracts. The issue in the DC area and around the entire country is a shortage of homes on the market to buy. There are 10 buyers for every [...]
As I meet with Realtors on a day to day basis as the Director of Sales/Marketing for Stewart Title in the Northern Virginia/Washington DC area I hear all kinds of comments from Realtors...almost like a "wish list" they have to be more savvy, more successful in Real Estate. They want to standout in the infamous [...]
In this age of information where we are constantly reading news, watching videos, and searching for answers to our questions on places like Google, Yahoo, and Bing it is necessary to be writing and putting out engaging content that your target audience finds valuable. Being a Real Estate agent is hard...not easy like others believe. [...]
The other day I was driving home from work...you know that Title Sales job I have. I came across a great series of homes. I was wondering what subdivision this was?? It turns out it was Fox Mill Estates in Herndon, Virginia. This subdivision had some of the best homes I had seen in [...]
Harsh title to this blog huh? Sorry about that but it had to be done. Every day I meet with Northern Virginia and Washington DC Real Estate agents and help them with their Real Estate Marketing. All facets of their marketing not just the technology side, but in the end it always come back [...]
The Spring "Selling Season" is here and people everywhere in the Northern Virginia and Washington DC area is talking about Real Estate...or so it seems. There are so many buyers and not enough listings. This is causing people to ask all kinds of questions about Real Estate. "Is NOW a good time to sell?" [...]
In my 8 months now living and working in the Northern Virginia/Washington DC Real Estate market helping Realtors and Lenders with their Real Estate marketing on behalf of Stewart Title, I have found one stark difference on how people conduct business as it pertains to transactions. That one difference I see the most is called the "preferred relationship." [...]
The other day I was reading a "Top 10 List." I think we can agree that people like to read those lists...they like to see who made the list! Well, this list was "Top 10 Least Respected Professions." There were Lawyers, Politicians, Car Salesman, and one other profession. That's right...Real Estate Agents! Why is [...]
Everyday I meet with Real Estate agents in Northern Virginia and Washington DC. One of my "qualifying" questions I ask when I meet an agent for the first time is..."So...what do you do to stay in touch with your past clients and SOI (sphere of influence)? This is called being "Top of Mind." This [...]
