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SEO strategies for real estate agents are something you rarely or never hear at a brokerage. Why not? "SEO" is one of those acronyms that people hear and they immediately think of something complicated. In reality, it is something that is used by search engines all the time to determine relevant content when doing [...]
I’ve been in Title sales since 2005. Back then the phrase “get discovered online” or “build an online presence” wasn’t used very much. It was all about how many postcards can I blast out to a certain marketing area, or even buying a ton of ad space in real estate magazines. How times have [...]
A few years ago I started working with an agent from a local real estate company in Alexandria, Virginia. His name is Gordon Wood and he told me about an idea he had for a great product he was calling WhoHub. Ok…as you can imagine over my nearly 15-year career in Title Sales I [...]
I teach a lot of lead generation classes to my Realtor clients and one of my favorite classes is about Farming specific subdivisions. I teach and show agents how to essentially own your real estate farm on the internet. You can probably think of a “top agent” in your area who has a stronghold [...]
SEO for Realtor websites in 2020. What’s changed? What’s stayed the same? First…let’s back up. SEO is Search Engine Optimization. Essentially it’s the way Google, Yahoo, Bing, and YouTube rank or selects the most relevant content when someone types in phrases or questions on their platforms. Theses “search engines” want to give their users the [...]
I think we all can admit changes and disruptions have been making their way into the real estate industry. It seems every few months some innovation is trying to change how we do business. The move to the internet and technology–which I’ve talked about for the last 7 years on this site seems to [...]
I get asked a lot of questions over the course of a week. Many of them involve real estate marketing, websites, or how to do something. In some instances, I direct a Realtor or Lender to another website that can help them with that question or teach them something new. When you know or [...]
I can’t tell you how many times I hear that real estate online leads suck. With that said, I know many Realtors that spend big money each month on online leads. It’s like saying postcards get a very small return and are thrown in the trash, yet people send them out every month hoping [...]
For my last blog of the year, I thought I would discuss a subject that Realtors sometimes don’t like to talk about. Their real estate website. It’s like that crappy car you had when you were 16 years old. You know it’s not pretty, and not what you wish you were driving, but it [...]
As one of my last blog posts of 2016, I want to tackle a question that I get very often when teaching my real estate marketing classes in the Northern Virginia area. “Is it bad if I’m outsourcing real estate content marketing?” The answer to that question is YES…and NO. There are pro’s and con’s [...]
