I was talking to a Realtor client of mine a few weeks ago, and she asked me to help her come up with several different strategies to generate buyer business. Keep in mind, this was not a new Realtor, but yet a long time veteran. I sent her 11 different ideas that she [...]
I had lunch with a top-producing Realtor the other day, and I could tell something was on his mind. "Hey, what's going on...you ok?" You see, the brokerage this agent is part of has a real estate joint venture with a Title Company. This Title Company owner offers "shares'' of its company to [...]
The Summer market is here! Over the next 120 days, they are typically the most fruitful in our industry. The snow melts, and housing inventory starts to rise. If you haven't been creating video content for your real estate business, there is no better time than right now. You might [...]
Realtors are conditioned from an early to use certain phrases that come across as industry standard or have been used for a long time. I want to challenge these phrases and state that in today's market and times, they are outdated. It doesn't mean the wording is bad, but it does mean there [...]
A few weeks ago, I created an Instagram reel that got this Title rep around 3 Million views. I wasn't expecting the reel to go "viral" and hit that many people around the country and other parts of the world--but it did. As of this article's writing, I've added around 500 followers and [...]
You have been shooting your Instagram reels the wrong way. Sorry, but it's true. Consumers watch Instagram reels mostly for entertainment and knowledge. The knowledge piece is for a narrower audience and the entertainment is for a broader audience. Many Realtors create informative reels about good topics, but the problem is they are boring [...]
The fastest way to get video views to your real estate business is by using YouTube shorts. Not long ago, YouTube recognized that platforms like Instagram and SnapChat had ways for its users to watch very short-form video content and it was a success. YouTube then came out with "shorts" so its users could [...]
I was meeting with a Realtor prospect the other day and she said something that made me stop in my tracks. "Wade, I'm not getting very many referral phone calls. I think I need to find other ways to generate clients." Does this sound familiar to your real estate business as well? This shouldn't be [...]
Instagram is a great platform for Realtors. Instagram is completely visual based and so is real estate. The platform also has the ability for Realtors to create a brand, and expose their business to thousands and thousands of people. Every realtor I know would love to grow their Instagram following but many of them find [...]
In a literal sense to most Realtors, prospecting is dialing for dollars, reaching out to their sphere of influence, or going to networking events."Prospecting" is also something many Realtors don't like to do. When I hear this I cringe a little, but I also remind them that video is the new real estate prospecting. [...]
