A few weeks ago, I created an Instagram reel that got this Title rep around 3 Million views. I wasn't expecting the reel to go "viral" and hit that many people around the country and other parts of the world--but it did. As of this article's writing, I've added around 500 followers and [...]
You have been shooting your Instagram reels the wrong way. Sorry, but it's true. Consumers watch Instagram reels mostly for entertainment and knowledge. The knowledge piece is for a narrower audience and the entertainment is for a broader audience. Many Realtors create informative reels about good topics, but the problem is they are boring [...]
The fastest way to get video views to your real estate business is by using YouTube shorts. Not long ago, YouTube recognized that platforms like Instagram and SnapChat had ways for its users to watch very short-form video content and it was a success. YouTube then came out with "shorts" so its users could [...]
I was meeting with a Realtor prospect the other day and she said something that made me stop in my tracks. "Wade, I'm not getting very many referral phone calls. I think I need to find other ways to generate clients." Does this sound familiar to your real estate business as well? This shouldn't be [...]
Instagram is a great platform for Realtors. Instagram is completely visual based and so is real estate. The platform also has the ability for Realtors to create a brand, and expose their business to thousands and thousands of people. Every realtor I know would love to grow their Instagram following but many of them find [...]
In a literal sense to most Realtors, prospecting is dialing for dollars, reaching out to their sphere of influence, or going to networking events."Prospecting" is also something many Realtors don't like to do. When I hear this I cringe a little, but I also remind them that video is the new real estate prospecting. [...]
Having been in the Title business since 2005 and in two major real estate markets let’s just say I’ve seen most things in this business. Realtors and lenders leverage their Title Company relationship in different ways. Some leverage the relationship far more than others. Others don’t know how to leverage the relationship at all. [...]
Look at your current business inventory. Do you need more listings? If you have been looking for homes on the MLS lately, it kind of crickets when it comes to homes entering the market. There are many reasons why we are at a stagnated point in house inventory, to lack of builders building, homeowners [...]
