The Field of Dreams…remember that movie? The one with Kevin Costner in Iowa (where I am from) and he hears these voices that say “Build it and he will come”? Then Kevin Costner proceeds to destroy a chunk of his crops and everyone around him thinks he is crazy for doing such a thing! [...]
Let me guess…you are a Real Estate agent or Mortgage Lender in the Northern Virginia and you want to do more business? We all do right? What we really want are LEADS! We want people that reach out to us and say “hey I need to use your services…I got your marketing piece or [...]
For my 1st blog post of 2016 (sorry for taking so long) I want to discuss the early year Realtor training classes and how I see many agents get exposed to “bad and inaccurate” information. I teach real estate marketing classes all over Northern Virginia, have active content on this website, write for Inman.com, and post [...]
It is without debate that video in real estate is here to stay. It is the "new kid on the block" for real estate marketing and agents are jumping on board. Some faster than others, but as I make my way around Northern Virginia/Washington DC more of the questions I'm receiving center around video. [...]
Are you looking to be a more successful Title Sales Rep in 2015? The new year is here and that means new goals, new clients, expectations to bring in more business, and have better numbers than 2014. If you have spent much time on this site you know that most of my posts and [...]
Ever hear the expression..."Failing fast is a lot better than failing slow?" I think this applies to most businesses because the faster you fail, the faster you learn and overcome the obstacles that set you back. Many of my Realtor clients here in the Northern Virginia/Washington DC area are now starting learn and understand [...]
You know what gets really old and frustrating? Meeting someone in a business situation and having to explain to them "what" you do and "why" they should work with you (your entire value proposition). It's kind of like dating, where you meet someone and have to tell him or her where are from, where [...]
Last week I saw the most amazing video. I watched it...then I watched it again...then I watched it a 3rd time. It was about a Real Estate agent in Australia (Scott Wagner) and his push to go completely digital and shift his business to online marketing and most specifically...Video. He talked over and over [...]
Social Proof is something that we see every day in our lives. It is something that helps persuade consumers to "do this, use this person's services, go here, or call someone." It is extremely powerful, especially if you know HOW to use Social Proof in Real Estate. We use this every day...here are some [...]
Normally I don't talk a lot on this website about Title Insurance or even Stewart Title...but today I am. A couple of days ago Stewart Title was named to the Forbes List of Top 50 Most Trustworthy Companies in 2014. This is a HUGE honor as a National Title Insurance Company, but even bigger because we were [...]
