How to get Consumers to “Opt-in” to your Real Estate Marketing

The way that consumers wish to be marketed to has changed.  The way that YOU respond to marketing has changed.  People are constantly being bombarded by advertisements and other marketing "noise."  I say Noise because that is exactly how we perceive it.  We are hit with so much everyday that we eventually tune it out.  [...]

2021-05-24T14:16:25-04:00January 16th, 2013|

How to Beat Your Real Estate Competition by Using Video

Want to beat your real estate competition?  Of course you do! I'm not sure how many people have a Real Estate license in the Northern Virginia/Washington DC area but I can tell you it is a lot.  A lot of people in the same area...who roughly do the same thing...seeking the earn the same [...]

2021-05-24T14:18:14-04:00January 11th, 2013|

Real Estate Marketing 2013 – Top 5 Things to Avoid

The end is near...not the world, just the year 2012.  Now is the time of year where we look back and see if our hard work paid off and we met our goals.  Did you sell the amount of homes you were looking to sell?  Did you gain more clients?  Did you branch out [...]

2021-05-24T14:21:58-04:00December 7th, 2012|

The Fastest Way to get a Real Estate Listing – RIGHT NOW!

In the Real Estate business there is a saying called "List to Last."  What that means in essence is to have a sustainable business in Real Estate you have to generate listings.  Yes...buyers are good as well but they are like shooting deer in the woods.  Once you sell them a house they are done [...]

2021-05-24T14:22:46-04:00November 13th, 2012|

Home Buyers – Why Move to Arlington, Virginia

For over 10 years I lived in a fantastic place in America...Phoenix, AZ.  It was summer all the time, a lot of outdoor activities, and if you are an avid golfer...HEAVEN!  About 3.5 months ago I moved to the Washington DC area and am adjusting nicely.  If you read my blogs you know that [...]

2021-05-24T14:25:37-04:00September 25th, 2012|

Real Estate Marketing – Why You Should Target Renters

Do you feel it?  You know...the Real Estate market making a BIG SHIFT.  The pendulum has surely swung the other way.  For the last 3-5 years ever since the economic meltdown home values have dropped and many people lost their homes due to a foreclosure or short sale forcing them to rent.  The market [...]

2021-05-24T14:26:13-04:00September 17th, 2012|

Real Estate Agents – Why You Should Stop Counting on Referrals

Referrals...we all love them.  When someone tells another person about your services and why they should use you.  It is the least expensive way to generate business in the Real Estate space.  We all can agree that if we could run our entire business models on this way of generating business there would be [...]

2021-05-24T14:26:28-04:00September 5th, 2012|

Real Estate Marketing – How to Dominate Your Subdivision

We have all received the postcards, newsletters, door hangers, and other gimmicks from Real Estate agents who market to a particular farm area...usually their subdivision.  Realtors are always told by their Broker or Team Leader to not only market to past clients and friends/family but to their subdivision where they live or where they [...]

2021-05-24T14:27:01-04:00August 27th, 2012|

How to Write an Effective Real Estate Blog Post

I think that we can all agree that technology has come to the forefront on basically anything that we now do.  This applies especially to the Real Estate space.  Realtors are told that they are to have websites.  They are told that they are to have effective content that answers questions to their potential [...]

2021-05-24T14:27:14-04:00August 22nd, 2012|