Most of the blogs and information that I like to bring to this site is all about being a "solution to the Real Estate agent and Mortgage Lenders problem." Adding good content about WHY you should do this or HOW to do that, but in this post I want to write about what Real Estate [...]
The Real Estate market in the Northern Virginia/Washington DC area is very hot. Homes are flying off the shelves and Real Estate agents are busy negotiating contracts. The issue in the DC area and around the entire country is a shortage of homes on the market to buy. There are 10 buyers for every [...]
Just last week the hugely popular Social Media platform Instagram just launched a "Video Feature" that allows the user to shoot and edit up to 15 seconds of video. I was pretty excited when I saw this update and immediately the endless marketing thoughts and opportunities went through my head. This is AMAZING! If I [...]
In today's market we have seen a shift with rising interest rates. This rise has occurred over the last 30 days or so due to the Federal Govt deciding to "taper" off the bond buying program that has caused rates to remain below 4% for much of the last 12 months. The rising interest [...]
When I hear people talk about websites and getting "Found Online" the word I hear the most is CONTENT. Yes, it is all about content, but I will take it a step further. It is all about Optimized Content. Having good content on your website or blog is great but it has to be [...]
There are no shortages of Realtors out there in the Northern Virginia/Washington DC area. Many of these Realtors are buyer's agents. What this means is exactly that...they work primarily with people buying a home. Many of them...their first home. The cycle of a Realtor is usually as they begin their career they start working [...]
Harsh title to this blog huh? Sorry about that but it had to be done. Every day I meet with Northern Virginia and Washington DC Real Estate agents and help them with their Real Estate Marketing. All facets of their marketing not just the technology side, but in the end it always come back [...]
If you have read any of my prior blogs you notice that I reference Video as not only the future of Real Estate marketing but it is the present. The small percentage of Realtors that use video in their Real Estate marketing are seeing HUGE dividends. People love watching video and more than likely [...]
As in all of the blogs that I write with my ideal client in mind (YOU) I get most of my material from the Real Estate agents and Mortgage Lenders that I meet and interact with on a daily basis. Sometimes when I have some free time (what is that??) I call cross sales. If [...]
The way that consumers wish to be marketed to has changed. The way that YOU respond to marketing has changed. People are constantly being bombarded by advertisements and other marketing "noise." I say Noise because that is exactly how we perceive it. We are hit with so much everyday that we eventually tune it out. [...]
