What I Learned Teaching at the DAAR Fall Convention

The DAAR Fall Convention took place this year on October 19th. If you don’t know about DAAR–its the Dulles Area Association of Realtors. The main focus of this Realtor Association is Loudoun County and the cities along the Dulles Airport corridor. These conventions are pretty cool, in that you get to meet and talk [...]

2021-05-24T12:49:04-04:00October 31st, 2017|

Why Realtors Lose Credibility with a Crappy Business Card

Every week I get business cards from Realtors. We meet in a class I teach, or at an event. Either way, they are handing out business cards not only to me, but many other people. I realize that a business card doesn’t 100% reflect a person’s value or level of business that they conduct, [...]

2021-05-24T12:49:27-04:00October 18th, 2017|

Title Insurance Policies – Major Items Buyers Need to Know

In the last few months, we have had some transactions in which the buyer has waved purchasing the Owners Title Insurance Policy. That is their right to do so as “technically” it is optional. What many buyers don’t take the time to learn are the many upsides and protections Title Insurance Policies provide. Not [...]

2021-05-24T12:52:29-04:00June 2nd, 2017|

If I Started Over Today in Title Insurance Sales

Over the last few years, I have received many emails and calls from Title Companies and Title Insurance Sales reps. Washington State to Florida, most of their questions and work struggles have a similar tone. This shows that no matter how business is done in your area, the concepts of sales and marketing strategies [...]

2021-05-24T12:52:56-04:00May 12th, 2017|

I’m a New Real Estate Agent – How Do I Get Noticed?

I met with two different Realtors last week who were new to the business. They both asked how they can create a value proposition and “get noticed” as a new real estate agent. This is what I call the “rub” as a new real estate agent.  It’s fairly easy to obtain a real estate [...]

2021-12-06T15:39:40-05:00May 2nd, 2017|

Steps to a Successful First Time Home Buyer Seminar

Does this sound familiar? “I want to do a successful first time home buyer seminar!” Then no one shows up, or you get two people. What happened? Marketing happened…better yet, the lack of it. Your intentions were great, the presentation was full proof. You just need to get butts in seats. That is where [...]

2021-05-24T12:54:16-04:00April 7th, 2017|

How Realtors Can Implement a Successful Video Marketing Strategy in 2017

Are you looking to implement a successful video marketing strategy in 2017? Perhaps you are just getting started using video in your real estate business? Either way, I have you covered in this blog. I’m sure by now you have (if you are a Realtor/Lender/Title) been asked to write or give your quarterly and yearly [...]

2021-05-24T12:57:15-04:00December 30th, 2016|

Pro’s and Con’s of Outsourcing Real Estate Content Marketing

As one of my last blog posts of 2016, I want to tackle a question that I get very often when teaching my real estate marketing classes in the Northern Virginia area. “Is it bad if I’m outsourcing real estate content marketing?” The answer to that question is YES…and NO. There are pro’s and con’s [...]

2021-05-24T12:57:41-04:00December 20th, 2016|

Title Commitment vs Title Insurance Policy-The Differences Explained

I had a client closing last month where the buyer (last-minute) needed a real estate attorney to draft up a document/agreement. The buyer went to the attorney who also said: “Do you want me to look at your Title Insurance Policy?” The buyer said sure. The attorney then started saying things like…”hmm, that isn’t good” and [...]

2021-05-24T12:59:21-04:00September 30th, 2016|

Prioritizing Your Real Estate Business – What Should Be Delegated?

Ever hear the saying–“If you don’t have an assistant, you are one?” The longer I stay in the Title Business/Real Estate I believe this is true. Delegation. This is a scary word for many, especially for people who have hard time “letting go” and trusting others with their business. In today’s real estate world, delegation [...]

2021-05-24T12:59:58-04:00September 21st, 2016|