How Realtors Can Implement a Successful Video Marketing Strategy in 2017

Are you looking to implement a successful video marketing strategy in 2017? Perhaps you are just getting started using video in your real estate business? Either way, I have you covered in this blog. I’m sure by now you have (if you are a Realtor/Lender/Title) been asked to write or give your quarterly and yearly [...]

2021-05-24T12:57:15-04:00December 30th, 2016|

Pro’s and Con’s of Outsourcing Real Estate Content Marketing

As one of my last blog posts of 2016, I want to tackle a question that I get very often when teaching my real estate marketing classes in the Northern Virginia area. “Is it bad if I’m outsourcing real estate content marketing?” The answer to that question is YES…and NO. There are pro’s and con’s [...]

2021-05-24T12:57:41-04:00December 20th, 2016|

Title Commitment vs Title Insurance Policy-The Differences Explained

I had a client closing last month where the buyer (last-minute) needed a real estate attorney to draft up a document/agreement. The buyer went to the attorney who also said: “Do you want me to look at your Title Insurance Policy?” The buyer said sure. The attorney then started saying things like…”hmm, that isn’t good” and [...]

2021-05-24T12:59:21-04:00September 30th, 2016|

Prioritizing Your Real Estate Business – What Should Be Delegated?

Ever hear the saying–“If you don’t have an assistant, you are one?” The longer I stay in the Title Business/Real Estate I believe this is true. Delegation. This is a scary word for many, especially for people who have hard time “letting go” and trusting others with their business. In today’s real estate world, delegation [...]

2021-05-24T12:59:58-04:00September 21st, 2016|

Converting Real Estate Leads – All the Money is in the Follow Up!

Let’s start off with a statistic. Roughly only 5.6% of all real estate leads covert to clients on the first phone interaction or meeting.  Very low number. That doesn’t mean that the other 94.4% of the people don’t buy or sell real estate over time (they do) but with conversion numbers so low it [...]

2021-05-24T13:00:26-04:00August 16th, 2016|

Real Estate Company Websites – 5 Reasons Why Google Won’t Rank Them

How many real estate company Websites are there in the United States?  There are around 1.4 million licensed agents in the US so you can guess that the number is pretty high.  Ever notice that these real estate company websites rarely (if ever) are ranked on the 1st page of Google for any type [...]

2021-05-24T13:00:57-04:00July 26th, 2016|

Why Realtors Get Blocked or Unfriended on Social Media

As we draw closer to a Presidential election, we also enter a time where Realtors get blocked or unfriended on social media. Why? They just can’t control themselves when it comes to their favorite political candidate, social cause, and their every random thought. Doing this can cause Realtors and lenders to lose business and [...]

2021-05-24T13:04:56-04:00July 11th, 2016|

How Facebook Ads Can Help Realtors Gain Exposure and Clients!

Are you using Facebook ads as part of your online/social media marketing strategy? If not, you may want to think again.  Facebook ads are far more powerful to reach a “target audience” than using your Facebook timeline/Friends list.  By 2017, the amount of people in the United States on Facebook is projected to be [...]

2021-05-24T13:05:45-04:00June 21st, 2016|

Real Estate Video Stage Fright – Overcoming the Camera Anxiety

If you have followed my website and YouTube channel for any length of time, you know that I’m a HUGE fan of real estate video. Four years ago when I first started shooting videos for my target audience of Realtors and mortgage lenders, I didn’t know what would come of it and IF it [...]

2021-05-24T13:06:13-04:00June 3rd, 2016|

Use These Realtor Video Marketing Ideas to Gain Online Traffic

As I keep teaching all kinds of real estate marketing and technology related classes throughout Northern Virginia, we are talking more and more about real estate video.  In today’s world, it is a topic that really can no longer be avoided. So as Realtors are starting to face that implementing video into their business [...]

2021-05-24T13:09:32-04:00March 28th, 2016|