If I Started Over Today in Title Insurance Sales

Over the last few years, I have received many emails and calls from Title Companies and Title Insurance Sales reps. Washington State to Florida, most of their questions and work struggles have a similar tone. This shows that no matter how business is done in your area, the concepts of sales and marketing strategies [...]

2022-06-08T09:16:58-04:00May 12th, 2017|0 Comments

I’m a New Real Estate Agent – How Do I Get Noticed?

I met with two different Realtors last week who were new to the business. They both asked how they can create a value proposition and “get noticed” as a new real estate agent. This is what I call the “rub” as a new real estate agent.  It’s fairly easy to obtain a real estate [...]

2022-06-08T09:17:00-04:00May 2nd, 2017|0 Comments

Steps to a Successful First Time Home Buyer Seminar

Does this sound familiar? “I want to do a successful first time home buyer seminar!” Then no one shows up, or you get two people. What happened? Marketing happened…better yet, the lack of it. Your intentions were great, the presentation was full proof. You just need to get butts in seats. That is where [...]

2022-06-08T09:17:02-04:00April 7th, 2017|0 Comments

How Realtors Can Implement a Successful Video Marketing Strategy in 2017

Are you looking to implement a successful video marketing strategy in 2017? Perhaps you are just getting started using video in your real estate business? Either way, I have you covered in this blog. I’m sure by now you have (if you are a Realtor/Lender/Title) been asked to write or give your quarterly and yearly [...]

2022-06-08T09:17:08-04:00December 30th, 2016|0 Comments

Pro’s and Con’s of Outsourcing Real Estate Content Marketing

As one of my last blog posts of 2016, I want to tackle a question that I get very often when teaching my real estate marketing classes in the Northern Virginia area. “Is it bad if I’m outsourcing real estate content marketing?” The answer to that question is YES…and NO. There are pro’s and con’s [...]

2022-06-08T09:17:09-04:00December 20th, 2016|0 Comments

Title Commitment vs Title Insurance Policy-The Differences Explained

I had a client closing last month where the buyer (last-minute) needed a real estate attorney to draft up a document/agreement. The buyer went to the attorney who also said: “Do you want me to look at your Title Insurance Policy?” The buyer said sure. The attorney then started saying things like…”hmm, that isn’t good” and [...]

2022-06-08T09:17:12-04:00September 30th, 2016|0 Comments

Prioritizing Your Real Estate Business – What Should Be Delegated?

Ever hear the saying–“If you don’t have an assistant, you are one?” The longer I stay in the Title Business/Real Estate I believe this is true. Delegation. This is a scary word for many, especially for people who have hard time “letting go” and trusting others with their business. In today’s real estate world, delegation [...]

2022-06-08T09:17:14-04:00September 21st, 2016|0 Comments

Converting Real Estate Leads – All the Money is in the Follow Up!

Let’s start off with a statistic. Roughly only 5.6% of all real estate leads covert to clients on the first phone interaction or meeting.  Very low number. That doesn’t mean that the other 94.4% of the people don’t buy or sell real estate over time (they do) but with conversion numbers so low it [...]

2022-06-08T09:17:15-04:00August 16th, 2016|0 Comments

Real Estate Company Websites – 5 Reasons Why Google Won’t Rank Them

How many real estate company Websites are there in the United States?  There are around 1.4 million licensed agents in the US so you can guess that the number is pretty high.  Ever notice that these real estate company websites rarely (if ever) are ranked on the 1st page of Google for any type [...]

2022-06-08T09:17:44-04:00July 26th, 2016|0 Comments

Why Realtors Get Blocked or Unfriended on Social Media

As we draw closer to a Presidential election, we also enter a time where Realtors get blocked or unfriended on social media. Why? They just can’t control themselves when it comes to their favorite political candidate, social cause, and their every random thought. Doing this can cause Realtors and lenders to lose business and [...]

2022-06-08T09:17:46-04:00July 11th, 2016|0 Comments