Converting Real Estate Leads – All the Money is in the Follow Up!

Let’s start off with a statistic. Roughly only 5.6% of all real estate leads covert to clients on the first phone interaction or meeting.  Very low number. That doesn’t mean that the other 94.4% of the people don’t buy or sell real estate over time (they do) but with conversion numbers so low it [...]

2021-05-24T13:00:26-04:00August 16th, 2016|

Real Estate Company Websites – 5 Reasons Why Google Won’t Rank Them

How many real estate company Websites are there in the United States?  There are around 1.4 million licensed agents in the US so you can guess that the number is pretty high.  Ever notice that these real estate company websites rarely (if ever) are ranked on the 1st page of Google for any type [...]

2021-05-24T13:00:57-04:00July 26th, 2016|

Why Realtors Get Blocked or Unfriended on Social Media

As we draw closer to a Presidential election, we also enter a time where Realtors get blocked or unfriended on social media. Why? They just can’t control themselves when it comes to their favorite political candidate, social cause, and their every random thought. Doing this can cause Realtors and lenders to lose business and [...]

2021-05-24T13:04:56-04:00July 11th, 2016|

How Facebook Ads Can Help Realtors Gain Exposure and Clients!

Are you using Facebook ads as part of your online/social media marketing strategy? If not, you may want to think again.  Facebook ads are far more powerful to reach a “target audience” than using your Facebook timeline/Friends list.  By 2017, the amount of people in the United States on Facebook is projected to be [...]

2021-05-24T13:05:45-04:00June 21st, 2016|

Real Estate Video Stage Fright – Overcoming the Camera Anxiety

If you have followed my website and YouTube channel for any length of time, you know that I’m a HUGE fan of real estate video. Four years ago when I first started shooting videos for my target audience of Realtors and mortgage lenders, I didn’t know what would come of it and IF it [...]

2021-05-24T13:06:13-04:00June 3rd, 2016|

Use These Realtor Video Marketing Ideas to Gain Online Traffic

As I keep teaching all kinds of real estate marketing and technology related classes throughout Northern Virginia, we are talking more and more about real estate video.  In today’s world, it is a topic that really can no longer be avoided. So as Realtors are starting to face that implementing video into their business [...]

2021-05-24T13:09:32-04:00March 28th, 2016|

How to Dominate Realtor Broker Opens in the Spring Market

The Spring market is arriving and that means a few things.  Business is about to start booming and…Realtor Broker Opens!  When I first moved to the Washington DC/Northern VA area in 2012 I didn’t know what a “Broker Open” was as this was something agents didn’t really do in Phoenix, AZ. I quickly find [...]

2021-05-24T13:09:54-04:00March 8th, 2016|

How Realtors Can Stay Motivated and Avoid Burn Out

In any job, the feeling of "burnout" hits from time to time.  Even those over zealous Realtors, Lenders, and Title Company professionals who rave how much they "love their craft" have hit the wall.  That feeling where fatigue hits and we need that extra motivation to keep going at a high level.  I have [...]

2021-05-24T13:10:33-04:00February 22nd, 2016|

YouTube Playlists -Real Estate Agent’s Biggest Video Alley

YouTube is a very powerful tool for anyone who takes advantage and uses it.  I can personally say that the decision I made to shoot videos for my business was a “game changer.” It got eyes to me, my value proposition and it allowed prospects to “meet me” before I ever met them. Very [...]

2021-05-24T13:11:04-04:00February 19th, 2016|

What a Title Insurance Sales Rep Should Mean to a Realtor

I was meeting with someone last week and he said: “If Title Companies stopped bringing bagels and donuts to Realtor offices, bakeries would go out of business!” We had a chuckle but the more I thought about it, then I agreed with him. In many markets around the country, the Title Insurance Sales Rep behaves [...]

2021-05-24T13:11:41-04:00February 10th, 2016|