In part 1 we covered the overview of how to increase your Title sales revenue up to $2 million a year in terms of having a strong escrow and closing team behind you, along with being willing to get uncomfortable and work super hard. We also discussed tying this all in with a strong [...]
I recently had a top Realtor attend one of my classes. I followed up like a good Title Rep and she ignored my email, as she gets bombarded all the time (as any top producer does). I let it stir for a few days then gave her a phone call. During the conversation, she [...]
Let’s start off with a statistic. Roughly only 5.6% of all real estate leads covert to clients on the first phone interaction or meeting. Very low number. That doesn’t mean that the other 94.4% of the people don’t buy or sell real estate over time (they do) but with conversion numbers so low it [...]
Do you have a real estate marketing budget? Do you track where your marketing dollars go and what sort of ROI (return on investment) you are getting? Surprisingly, many Realtors either have a "loose budget" or they aren't really tracking the return on those marketing dollars spent. So, in today's blog I want to [...]
When I first got into the Title Insurance business back in 2005, I learned quickly that sending out blast emails to promote my business or services was part of the game. Same for Realtors and Lenders, to promote events, listings, real estate news and more. But what if someone on your target list or [...]
The end of the year is fast approaching and now is the time when Real Estate agents start business planning and setting their goals for the next year. Before you do, you need to look at what you did this year. Did you make your goals for 2014? Perhaps you set your goals too high [...]
Back in Phoenix, AZ I used to work with a guy that talked about how Title Insurance Sales Reps used to "Bamboozle" his loan officers. "Bamboozling" is when the gorgeous sales rep(see right) would come into the office and offer nothing of "real value" except for her stunning looks, in which the loan officer would "ohhh and [...]
The new year is upon us. Out with the old and in with the new. So...did you make your goals in 2013? If so...congrats! If not...why not? Perhaps you set your goals too high and they were not realistic, or maybe you didn't follow your plan all the way through in order to reach those goals. [...]
Everyday when I meet with Real Estate agents and Mortgage Lenders in the Northern Virginia/Washington DC area I get all kinds of questions...mostly Real Estate Marketing questions. All the time I hear them say..."I wish there was 1 thing that could streamline your Real Estate business since Realtors and Lenders are so busy!" At [...]
To begin...the Title Company you currently use in the Northern Virginia/Washington DC area ( if not already Stewart Title) is probably not a bad Title Company. I'm sure that they provide decent to good service and have knowledge of their title and settlement services. More than likely they are very good at taking your [...]
