This week is Thanksgiving! Wow…how did 2012 fly by so quickly? In the Title business this is my least favorite time of the year. Not because I don’t like the holidays…I love them! The reason I don’t like this time of the year is because Realtors and Lenders usually take this 5 week span and do a big exhale in their business. They take time off…not working, or ramping up their marketing plan for the next year. When Realtors and Lenders don’t work that means slower months for the Title Company. What separates Top Agents from Mediocre Agents? These 5 weeks. In these next 5 weeks the top agents will be preparing and setting the table for 2013 ramping up so when Christmas ends…they hit the ground running in January. There are things that you can do to re-evaluate your current marketing plan…is it working? What needs to change? NOW is the time to ramp up your 2013 Real Estate Marketing plan … lets go!
Now is a great time to take a look at your online presence. Do you have one? Do you own your website? If the only website presence you have is the website that your current Real Estate company provided you now is time to get a site built that OWN and have full control over. You want to be in charge of your own destiny and your Real Estate business must transcend. Relationships do end…so if yours does with your company you want to make sure that your online business remains flowing without interruption. If you notice, my website www.dctitleguy.com does not have Stewart Title and Escrow on it anywhere. Yes, I love Stewart Title, they are a great company, but if I ever decided to leave my online business must move with it uninterrupted. I recommend getting a WordPress site(this site is) that you OWN and is easy to update and supports video.
Your main goal is to drive traffic from other marketing sources like your Social Media sites, direct mail, emails, and other ways to your HUB…your Real Estate website. This is where over 90% of consumers go FIRST to learn more about how you can help them going forward in their home buying/selling search.
Take a look at your database…where is it…and is it working for you? If you Real Estate database is in Outlook or Excel and just sitting on the sidelines, now is the time to invest in a Real Estate CRM. Take a look at www.wiseagent.com and get a free 30 day account. This program is one stop shop for your entire Real Estate business. It allows you to have your database work for you 24hrs a day to help you stay “top of mind” with your existing sphere/past clients and market to new people as well. Wise Agent will save you time and money in 2013. A good Real Estate CRM is key to running a busy, functional business in Real Estate.
I wrote a blog on this before, but Video will shorten your sales cycle with people needing your Real Estate services. The good thing for you is that only 2% of Realtors are using Video in their Real Estate Marketing. This means that there is a huge opportunity to market a way that most of your competitors aren’t. If you are want to farm XYZ Subdivision and you know that 3 other Realtors are marketing it as well…are they using video? More than likely no. What a great way to steal their clients and capture business! People love and watch video…as you probably do as well. There is a reason why YouTube is the 2nd largest search engine in the world. Here is an example of what I am talking about:
See how I just communicated a message of value that tells my ideal client (You) HOW I can help you and what solutions to your problems I offer? If you met with me after you now have a better understanding of who I am and what I can do to assist. The sales cycle is shortened!
USP (Unique Selling Proposition)
I’ve said it before…I will say it again. Few Realtors/Lenders have one…all need one. A USP is you telling and showing the consumer how you are different than your competition. Why should a consumer use you over someone else? No offense, but the average consumer doesn’t know the difference between Realtor/Lender A versus Realtor/Lender B. They won’t know the difference until you give them a reason to. If you market like other Realtors in your office or market to a generic group of people, the consumer will see you as vanilla…and that is bad. Take the next 5 weeks to develop your own USP and differentiate yourself from your competition going into 2013.
Next year is going to be a great year in Real Estate. I want you to be set up for success! Here is a quick recap of how you can ramp up and re-evaluate for next year:
- Website-get one you own…preferable WordPress. Add content around what your ideal client would look for online.
- Database Management-Ditch Outlook and Excel and use Wise Agent or another top Real Estate Specific CRM
- Video-Most agents DON’T use it. It is the present and future of your business with marketing. Get ahead of your competitors.
- USP-develop a Unique Selling Proposition that makes you stand out from your competitors. Define and brand yourself
Hire DCTitleguy–I’m for hire and available to help you. If your current Title Company is not offering solutions to your marketing problems or you want to talk about how to implement these strategies next year…please fill out the form below and I will contact you shortly!