Title Company’s need to learn how to shift their behavior too. This section covers all aspects of Title Company Marketing.
If you are a Title Company owner or have decision-making powers at some level in 2023, you might notice that the thing you used to talk about and sell, is becoming the last thing you talk about and sell. I remember when part of a Title rep's elevator speech was about how great their [...]
Having been in the Title business since 2005 and in two major real estate markets let’s just say I’ve seen most things in this business. Realtors and lenders leverage their Title Company relationship in different ways. Some leverage the relationship far more than others. Others don’t know how to leverage the relationship at all. [...]
If you have been following along on my blog and video journey since 2012 on this website or read my articles in NOVA/DC Real Producers Magazine, you may look at me in a certain way. Maybe you see me as an expert in the Title Insurance Sales business or someone who has always been [...]
The hangover from the party of 2020 through most of 2022 is here. Having spoken about Title Sales rep success strategies to many Title Companies around the country, I have heard of 4-day work weeks, furloughs, and even people selling their eggs (yes, those eggs) to make money. Essentially, some pretty drastic stuff is [...]
I probably have 5-7 conversations a week with Title salespeople all over the country. It’s been this way for a handful of years now. I really enjoy talking to my fellow Title sales reps learning about their issues and discussing their businesses. What all this exposure has allowed me to do is see the [...]
If you haven't noticed, the real estate market around the country is shifting. With interest rates rising, and inflation at an all-time high, the easiness of business that was 2020 and 2021 is sifting away. Over those last two years, business came in like a flood that could barely be contained. Title Companies soared [...]
I want to begin this blog by stating " I am NOT the greatest Title Sales Rep in the world." This isn't going to be about my accomplishments or how I built my business. Instead, this is about something that affects every organically grown Title Company and Title Sales Rep who works their butt [...]
There are three major pieces to the Title business that affect the real estate transaction. The first piece is sales and marketing…” business development people”. We are the “gas in the car” and make things GO on the front end of things. The last piece is our closing department. The last people a Realtor [...]
One weird issue in our business that we deal with is how to get an earnest money deposit check to a Title Company. In some states, real estate offices hold the EMD, but due to potential liability issues, the trend has moved to the Title Company holding EMD checks. In the past, we have [...]
One way to know the real estate market is doing well is when you hear Realtor teams mentioning they are going to open their own Title Company. Now, I must preface by saying I don't hear this on a regular occasion but in reality, I should hear this zero times...ever. There are many Realtors [...]
