In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.
As the new year unfolds we have determined that this is the year we finally break through that production glass ceiling in 2022. We are going to get over that hump and get our homes sold numbers to a place it’s never been before. This all sounds great, but in reality most of the [...]
Fall is here! That means pumpkin spice latte’s, College Football, and Realtor Fall market client appreciation events. Last year many of these events were set by the wayside due to the pandemic but this year with vaccines readily available, they are making a comeback. Having been involved in many Fall market client appreciation events, [...]
In almost every major real estate market I know, the housing market is very hot with far more buyers than homes to sell them. This has my Realtor clients trying hard to generate more listings. A great way we are helping them achieve this result is by conducting virtual home selling seminars. In my [...]
2021…the year of very low inventory. Low inventory to the point where buyers are doing irrational things to win homes. This seems to be true in many markets around the country, not just the Northern Virginia/Washington DC area. COVID is playing a part in this low inventory arena, but there are other factors as [...]
New year new you right? Wrong. Most of the time people say they are going to implement and DO things, but in the end, it’s usually a continuation of what they were doing already. Normally this time of year the gyms are overflowing with people who make the decision to finally get in shape [...]
If you are over the age of 30, you have lived through SARS, MERS, Ebola, 9/11, and the Great Recession. COVID-19 is another major issue our country and the world are going through, but it will pass. We don’t have the exact timetable on when that is, but it will pass. For now, many [...]
For Realtors looking to expand their business to the next level, time seems to be the culprit that interferes with their efforts. Lead generation and following up with past clients is a must in our business, and to help leverage that effort, an ISA (Inside Sales Agent) may be your answer. You might be [...]
Spring market is here and that means being super busy and trying to create new inventory. The last few years inventory has been an issue in our area causing it to be delightful as a seller and sometimes frustrating as a buyer. With the goal of creating more inventory for buyers to choose, there [...]
If you have been in real estate or any sort of business for a length of time, more than likely you have been told to create a business plan. It might have been written on a note pad, or a large intricate plan that had weekly, monthly, and yearly activities with goals. Regardless of [...]
As real estate agents, you are mostly taught to market back to your sphere of influence, friends, family, etc. You should be marketing to these people to get qualified buyer and sellers leads, but there is another segment of potential clients that most Realtors don’t think to market to. People who are vendors, and [...]
