In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

Why Realtor Aimless Marketing is Dead in 2026

Aimless marketing is dead, yet as a 21-year title sales rep this is the one thing I come up against most when meeting with Realtors.“I want to mail to the entire neighborhood.” Does that sound familiar? On the surface, it feels logical. More homes, more exposure, more chances to get business… right? Unfortunately, [...]

2026-03-30T16:59:26-04:00March 30th, 2026|Comments Off on Why Realtor Aimless Marketing is Dead in 2026
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Is Your Business In A Real Estate Marketing Rut? Try These Ideas!

I was talking to a Realtor client of mine a few weeks ago, and she asked me to help her come up with several different strategies to generate buyer business. Keep in mind, this was not a new Realtor, but yet a long time veteran. I sent her 11 different ideas that she [...]

2026-03-11T09:29:07-04:00February 24th, 2026|Comments Off on Is Your Business In A Real Estate Marketing Rut? Try These Ideas!
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5 Realtor Marketing Habits to Create a Successful 2026!

As the real estate market continues to evolve, the agents who win in 2026 won’t be the ones chasing every shiny new tactic—they’ll be the ones who build smart, repeatable Realtor  marketing habits. Success next year will come from clarity, consistency, and intentional relationship-building. Here are five Realtor marketing habits to adopt now [...]

2026-01-21T14:30:56-05:00January 21st, 2026|Comments Off on 5 Realtor Marketing Habits to Create a Successful 2026!
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3 Real Estate Phrases Agents Say But Shouldn’t

Realtors are conditioned from an early to use certain phrases that come across as industry standard or have been used for a long time. I want to challenge these phrases and state that in today's market and times, they are outdated. It doesn't mean the wording is bad, but it does mean there [...]

2025-03-31T20:06:53-04:00March 31st, 2025|Comments Off on 3 Real Estate Phrases Agents Say But Shouldn’t
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3 Simple Ways to Increase Your Real Estate Business in 2025

As we head into a new year with projections of more home sales than in 2024 and lower interest rates. Some great news for our real estate industry. This doesn't mean your real estate business will automatically flourish because of a more favorable market, there is work to be done on your end. [...]

2024-12-18T10:33:14-05:00December 18th, 2024|Comments Off on 3 Simple Ways to Increase Your Real Estate Business in 2025
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The Best Direct Mail Marketing Tactic for Realtors

Direct mail marketing isn't dead. Many real estate agents around the country have massive success with direct mail marketing pieces. There is a reason for this. They send their direct mail to very specific audiences so that means very specific messages. They also have another trick up their sleeve, and that is they don't [...]

2024-01-28T17:50:13-05:00January 24th, 2024|Comments Off on The Best Direct Mail Marketing Tactic for Realtors
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Why Solely Relying on Referrals is a Bad Idea in this Market

I was meeting with a Realtor prospect the other day and she said something that made me stop in my tracks. "Wade, I'm not getting very many referral phone calls. I think I need to find other ways to generate clients." Does this sound familiar to your real estate business as well? This shouldn't be [...]

2023-10-16T15:36:26-04:00October 16th, 2023|Comments Off on Why Solely Relying on Referrals is a Bad Idea in this Market
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Need More Listings? Target these Home Sellers

Look at your current business inventory. Do you need more listings? If you have been looking for homes on the MLS lately, it kind of crickets when it comes to homes entering the market. There are many reasons why we are at a stagnated point in house inventory, to lack of builders building, homeowners [...]

2023-03-16T20:31:39-04:00March 16th, 2023|Comments Off on Need More Listings? Target these Home Sellers
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Tips to Dominate your Real Estate Farm in 2023

Looking to dominate your real estate farm in 2023? Farming is a great way to generate listings in your subdivision, school district, or specific geographic area. The issue is many Realtors are not successful with farming and that's for a variety of reasons. Farming can be a long game in generating business, but it [...]

2022-12-30T16:40:21-05:00December 30th, 2022|Comments Off on Tips to Dominate your Real Estate Farm in 2023
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Do these Real Estate Client Events to Grow your Database in 2023

It's that time of year when Realtors are looking for real estate client event ideas.  These events are great ways to get back in front of your client base and prospects with the end goal of strengthening those relationships and getting referrals into next year.  It's a great feeling to "hit the ground running" [...]

2022-11-01T14:33:01-04:00November 1st, 2022|Comments Off on Do these Real Estate Client Events to Grow your Database in 2023
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Wade Vander Molen
Pruitt Title
1900 Gallows Rd
Suite 232
Vienna, VA 22182
(480) 203-6452