In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.
Spring market is here and that means being super busy and trying to create new inventory. The last few years inventory has been an issue in our area causing it to be delightful as a seller and sometimes frustrating as a buyer. With the goal of creating more inventory for buyers to choose, there [...]
If you have been in real estate or any sort of business for a length of time, more than likely you have been told to create a business plan. It might have been written on a note pad, or a large intricate plan that had weekly, monthly, and yearly activities with goals. Regardless of [...]
As real estate agents, you are mostly taught to market back to your sphere of influence, friends, family, etc. You should be marketing to these people to get qualified buyer and sellers leads, but there is another segment of potential clients that most Realtors don’t think to market to. People who are vendors, and [...]
I was in a large real estate office recently, meeting with two new clients, and it was teaming with people walking up and down halls, doing all kinds of "Realtor" activities. I had a thought as I walked to my meeting room..." most of these people aren't going to be successful long term." Many of [...]
2019 is almost here, and now is the time when Realtors, lenders, and Title professionals start setting next year’s goals. Setting goals is important as they are short-term and long-term guides to personal and business growth. As a Realtor, I’m sure you have many goals for next year, but I want to focus on [...]
I recently had a top Realtor attend one of my classes. I followed up like a good Title Rep and she ignored my email, as she gets bombarded all the time (as any top producer does). I let it stir for a few days then gave her a phone call. During the conversation, she [...]
The Field of Dreams…remember that movie? The one with Kevin Costner in Iowa (where I am from) and he hears these voices that say “Build it and he will come”? Then Kevin Costner proceeds to destroy a chunk of his crops and everyone around him thinks he is crazy for doing such a thing! [...]
Let me guess…you are a Real Estate agent or Mortgage Lender in the Northern Virginia and you want to do more business? We all do right? What we really want are LEADS! We want people that reach out to us and say “hey I need to use your services…I got your marketing piece or [...]
I was having lunch last week with a client and we were discussing his current business model. This client primarily works by referral and spends his marketing dollars and time sending notes, making calls, and doing pop-byes. All great, but I asked him a question…”What are you doing to keep your real estate sales [...]
I recently taught a class at a Realtor association for new agents called: “I Just Got my Real Estate License…Now What?” The class was 2 hours long and covered a variety of topics to help these new agents get their businesses off the ground. When the class ended, each person was given an evaluation [...]
