In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

5 Traits of the Soon to be Extinct Realtor

I was in a large real estate office recently, meeting with two new clients, and it was teaming with people walking up and down halls, doing all kinds of "Realtor" activities. I had a thought as I walked to my meeting room..." most of these people aren't going to be successful long term." Many of [...]

2021-05-24T11:27:58-04:00June 25th, 2019|

Set These 3 Important Real Estate Goals in 2019

2019 is almost here, and now is the time when Realtors, lenders, and Title professionals start setting next year’s goals. Setting goals is important as they are short-term and long-term guides to personal and business growth. As a Realtor, I’m sure you have many goals for next year, but I want to focus on [...]

2021-05-24T12:29:28-04:00December 17th, 2018|

How to Overcome a Real Estate Agent’s Biggest Fear

I recently had a top Realtor attend one of my classes. I followed up like a good Title Rep and she ignored my email, as she gets bombarded all the time (as any top producer does). I let it stir for a few days then gave her a phone call. During the conversation, she [...]

2021-05-24T12:32:01-04:00September 6th, 2018|

Real Estate Marketing in Fairfax VA – Field of Dreams

The Field of Dreams…remember that movie? The one with Kevin Costner in Iowa (where I am from) and he hears these voices that say “Build it and he will come”? Then Kevin Costner proceeds to destroy a chunk of his crops and everyone around him thinks he is crazy for doing such a thing! [...]

2021-05-24T12:32:55-04:00August 16th, 2018|

Real Estate Target Marketing – Are you on Target?

Let me guess…you are a Real Estate agent or Mortgage Lender in the Northern Virginia and you want to do more business? We all do right? What we really want are LEADS! We want people that reach out to us and say “hey I need to use your services…I got your marketing piece or [...]

2021-05-24T12:33:11-04:00August 16th, 2018|

How to Make Sure Your Real Estate Sales Funnel is Always Full

I was having lunch last week with a client and we were discussing his current business model. This client primarily works by referral and spends his marketing dollars and time sending notes, making calls, and doing pop-byes. All great, but I asked him a question…”What are you doing to keep your real estate sales [...]

2021-05-24T12:37:19-04:00March 22nd, 2018|

Lack of Real Estate Leads Is Hardly Your Problem

I recently taught a class at a Realtor association for new agents called: “I Just Got my Real Estate License…Now What?” The class was 2 hours long and covered a variety of topics to help these new agents get their businesses off the ground. When the class ended, each person was given an evaluation [...]

2021-05-24T12:38:20-04:00February 19th, 2018|

Why Realtors Lose Credibility with a Crappy Business Card

Every week I get business cards from Realtors. We meet in a class I teach, or at an event. Either way, they are handing out business cards not only to me, but many other people. I realize that a business card doesn’t 100% reflect a person’s value or level of business that they conduct, [...]

2021-05-24T12:49:27-04:00October 18th, 2017|

How to Forever Create Client Loyalty in Real Estate

Creating “loyalty” in almost anything these days can be hard. Why? Because we have so many options to work with people than ever before. To create that outstanding client loyalty in real estate is even harder. Thousands of Realtors in every major market, and most people who purchased a home, don’t even remember the [...]

2021-05-24T12:50:01-04:00September 27th, 2017|

Steps to a Successful First Time Home Buyer Seminar

Does this sound familiar? “I want to do a successful first time home buyer seminar!” Then no one shows up, or you get two people. What happened? Marketing happened…better yet, the lack of it. Your intentions were great, the presentation was full proof. You just need to get butts in seats. That is where [...]

2021-05-24T12:54:16-04:00April 7th, 2017|