It’s that time of year when Realtors are looking for real estate client event ideas. These events are great ways to get back in front of your client base and prospects with the end goal of strengthening those relationships and getting referrals into next year. It’s a great feeling to “hit the ground running” going into 2023 with transactions lined up and ready to go. There are many things you can do in the next 30-60 days to secure new business but here are some of the best real estate holiday event ideas to secure business in the new year.
Food/Toy Drive Events
Helping people is the root of what real estate agents do every day. This time of year especially is a time for reaching out within the community to help others. Participating in a food or toy drive and inviting your sphere of influence to participate along with you is a great way to do something helpful for the community together. Find a food/toy drive near you or start one yourself and jump in!
Client Appreciation Event–Santa Clause Visits
We all know someone who has the ability to play “Santa Clause.” This could be a parent, cousin, friend, or find one for hire. In the spirit of “giving back” hold a client appreciation event at a venue (Bowling Alley, Top Golf, Movie Theatre. etc) and invite your past clients and prospects. Have them bring their children as your “designated Santa Clause” will be arriving at the event to talk to kids and take pictures. Make sure you have a sign-in sheet so you can collect the names and follow up by thanking them for attending.
Super Bowl Party
The Super Bowl is played in early February, but start planning the party now. Super Bowl parties are a great way to get back in front of past clients and gain 2023 referrals. When I was a Title Rep in Phoenix, a client of mine had an annual Super Bowl party at his house that over time grew to be larger and larger. He would hire face painters and a petting zoo for the kids. Needless to say, that party would launch his business for the Spring market. Your Super Bowl party doesn’t have to be a large blowout like his, but it’s a great way to get people together, have fun, and strengthen those relationships.
Custom Christmas Cards
There are some great companies that allow you to customize your own Christmas cards for clients. The trick is to not only send these cards to your own clients, but to the people who either bought your listings or accepted your buyer client’s offers–the other side of your transactions. Take the time to write a personal note inside and make it personal to them. Use this as a reason to follow up in a few weeks to see if they received your card and start a conversation.
In 2023 it is going to take more work and activities to create the same past results of buyer and seller business. Use the time now to implement these holiday event ideas and strengthen those relationships!
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