Are you new to the real estate business? Here are articles that will help you get your business off the ground and shorten your learning curve.

Why Realtor Aimless Marketing is Dead in 2026

Aimless marketing is dead, yet as a 21-year title sales rep this is the one thing I come up against most when meeting with Realtors.“I want to mail to the entire neighborhood.” Does that sound familiar? On the surface, it feels logical. More homes, more exposure, more chances to get business… right? Unfortunately, [...]

2026-03-30T16:59:26-04:00March 30th, 2026|Comments Off on Why Realtor Aimless Marketing is Dead in 2026
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Is Your Business In A Real Estate Marketing Rut? Try These Ideas!

I was talking to a Realtor client of mine a few weeks ago, and she asked me to help her come up with several different strategies to generate buyer business. Keep in mind, this was not a new Realtor, but yet a long time veteran. I sent her 11 different ideas that she [...]

2026-03-11T09:29:07-04:00February 24th, 2026|Comments Off on Is Your Business In A Real Estate Marketing Rut? Try These Ideas!
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5 Realtor Marketing Habits to Create a Successful 2026!

As the real estate market continues to evolve, the agents who win in 2026 won’t be the ones chasing every shiny new tactic—they’ll be the ones who build smart, repeatable Realtor  marketing habits. Success next year will come from clarity, consistency, and intentional relationship-building. Here are five Realtor marketing habits to adopt now [...]

2026-01-21T14:30:56-05:00January 21st, 2026|Comments Off on 5 Realtor Marketing Habits to Create a Successful 2026!
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Why Consumers Think Being a Realtor is Easy

I hope the headline caught your attention, because it's true. Most people think they can do what you do, and at a high level. Have you ever had a potential client say that they or their spouse is getting their real estate license to "save money" when buying or selling? If someone thought [...]

2025-05-15T13:48:14-04:00May 13th, 2025|Comments Off on Why Consumers Think Being a Realtor is Easy
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3 Real Estate Phrases Agents Say But Shouldn’t

Realtors are conditioned from an early to use certain phrases that come across as industry standard or have been used for a long time. I want to challenge these phrases and state that in today's market and times, they are outdated. It doesn't mean the wording is bad, but it does mean there [...]

2025-03-31T20:06:53-04:00March 31st, 2025|Comments Off on 3 Real Estate Phrases Agents Say But Shouldn’t
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The Best Direct Mail Marketing Tactic for Realtors

Direct mail marketing isn't dead. Many real estate agents around the country have massive success with direct mail marketing pieces. There is a reason for this. They send their direct mail to very specific audiences so that means very specific messages. They also have another trick up their sleeve, and that is they don't [...]

2024-01-28T17:50:13-05:00January 24th, 2024|Comments Off on The Best Direct Mail Marketing Tactic for Realtors
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Why Solely Relying on Referrals is a Bad Idea in this Market

I was meeting with a Realtor prospect the other day and she said something that made me stop in my tracks. "Wade, I'm not getting very many referral phone calls. I think I need to find other ways to generate clients." Does this sound familiar to your real estate business as well? This shouldn't be [...]

2023-10-16T15:36:26-04:00October 16th, 2023|Comments Off on Why Solely Relying on Referrals is a Bad Idea in this Market
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Do These 4 Things to Grow your Real Estate Database

Having a strong database has always been important, but maybe not as important as it is right now. With the real estate market essentially doing a 180 over the course of 7 months, shoring up those strong relationships is a must, but so is adding new people to grow your real estate database all [...]

2022-12-30T15:47:33-05:00December 30th, 2022|Comments Off on Do These 4 Things to Grow your Real Estate Database
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Why Realtors Need to Get Back to Basics Right Now

I meet with real estate agents every week to learn more about their businesses, and how I can add value. Many of these agents know I do a lot with YouTube videos, website SEO, and more, so that really intrigues them. I stop them in their tracks and ask them the simple question: "What [...]

2022-07-26T13:25:48-04:00July 26th, 2022|Comments Off on Why Realtors Need to Get Back to Basics Right Now
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The 3 Reasons Why Most Realtors Struggle Finding Success

Let me just get this out of the way...being successful in real estate is HARD. Very hard to be exact. The "fail rate" is 87% in the first 5 years. The other side is being successful in real estate has a very high upside. That along with the combination of a low barrier to [...]

2022-06-08T09:10:09-04:00June 8th, 2021|Comments Off on The 3 Reasons Why Most Realtors Struggle Finding Success
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Wade Vander Molen
Pruitt Title
1900 Gallows Rd
Suite 232
Vienna, VA 22182
(480) 203-6452