For my last blog of the year, I thought I would discuss a subject that Realtors sometimes don’t like to talk about. Their real estate website. It’s like that crappy car you had when you were 16 years old. You know it’s not pretty, and not what you wish you were driving, but it [...]
As one of my last blog posts of 2016, I want to tackle a question that I get very often when teaching my real estate marketing classes in the Northern Virginia area. “Is it bad if I’m outsourcing real estate content marketing?” The answer to that question is YES…and NO. There are pro’s and con’s [...]
Why is it that the most effective applications and marketing tools are often the most simple to understand? When I meet with Realtors on a daily basis, they tell me that easy to understand marketing concepts resonate best with them. Understandable. Technology, especially apps are not supposed to be difficult to use. The concept [...]
For my last blog of 2015, I thought I would talk about something that is important in the scheme of expanding your business and brand going forward..."as real estate agents, how can we grow our online presence?" There are many ways that real estate agents can grow their online presence in 2016, but I want [...]
Do you have a website and looking to grow your real estate blog subscriber’s number? First, before we get into HOW to grow this number, we need to understand WHY. Realtors spend lots of money trying to get their marketing messages out to their target audience. A real estate blog is a great way [...]
As a guy who spends his day helping real estate agents with their marketing plans and learning new strategies for business, I see a lot of Realtor websites. Some of these websites are good, many are not so good. I see the “free” company website, all the way up to the custom built website [...]
Having a real estate website (that you own) is important, but driving consumer traffic to your site is MORE important. The issue I see with Realtors is that they need help learning how to use their website as the amazing weapon that it can be. One of the keys to making your website effective [...]
As I teach classes in Northern Virginia to Realtors who either have a website/blog or are interested in getting one, the same questions arise. “How do I get more people to see my website/content?” “How do I keep people on my website longer?” Both are valid questions because the more eyes there are to you, [...]
Raise your hand if you are a real estate agent and have a website? I hope you just raised your hand. Now...can you name off how many people visited your site last month, where they came from, how long they stayed, and what they read? If the answer is "No" or "What are you [...]
As I teach real estate marketing classes and meet with agents throughout Northern Virginia and Washington DC, I get asked a lot of questions about technology, blogging, video, WordPress, and more. Many of these questions are similar and I felt that the best way to address some of the top blogging questions I receive [...]
