3 Common Myths About Title Sales Reps Realtors Still Believe

As a Title sales representative since 2005, working across two different real estate markets, I’ve made it my mission to bring real, measurable value to my Realtor partners. My role is not just about building relationships—it’s about helping real estate agents close more deals, generate more leads, and strengthen their brand presence in a highly competitive market.

Still, there are persistent myths about Title sales reps—misconceptions that may have held some truth years ago, but are no longer valid today. With low housing inventory and fierce competition for every ratified contract, the best Title reps are crucial to a Realtor’s success.

Here are three common myths about Title sales professionals—and the reality behind them.

Myth #1: Title Reps Just Do Lunches and Happy Hours

This was more common in the early 2000s, especially during the housing boom in places like Phoenix. Back then, business was so abundant that we were told not to bring in new clients. Marketing wasn’t a priority for many Realtors because homes were selling fast and with little effort.

But times have changed. Today, successful Title sales reps spend their time:

• Prospecting new business

• Following up with clients

• Helping agents build marketing strategies

• Supporting brand growth through online and offline methods

Personally, I attend fewer than 10 lunches and maybe three happy hours a year. My time is best spent coaching agents, creating value-driven content, and helping clients implement real estate marketing strategies that convert. The era of schmoozing is over—the era of strategic partnership and results is here.

Myth #2: It’s an Easy Job Anyone Can Do

Title sales may appear simple, but it’s a profession where failure is easy without the right skills. I’ve coached over 100 Title reps across the country, many of whom transitioned from real estate agent roles. They quickly realized that Title sales requires grit, creativity, and real marketing expertise.

The job demands:

• Cold calling and prospecting

• Handling rejection

• Personal brand building

• Developing marketing content

• Delivering tangible value to clients

Sound familiar? That’s because the best Title reps operate like top-producing agents—we don’t just “sell Title,” we help you sell more homes.

Myth #3: Title Reps Say “Value” But Don’t Provide It

Let’s talk about the word “value.” It’s overused—but when done right, it’s something you can see and feel in your business. The best Title partners offer solutions that directly support your growth:

• Helping you rank on Google or YouTube

• Sponsoring and promoting your events

• Brainstorming ways to get more listings, buyers, or referrals

• Being available when others aren’t—yes, even at 9 p.m.

We’re not here to just deliver documents—we’re here to be true marketing and business growth partners. When you need something, we deliver—whether that’s tech training, new listing ideas, or an introduction that opens a door.

The Truth: Great Title Reps Help Realtors Succeed

The outdated stereotype of the attractive, socializing-only Title rep is dead. Today’s real estate market demands more—and that’s exactly what top-performing Title professionals provide.

So here’s my advice: lean into your Title rep. Ask for support. Collaborate on strategy. Let them show you what they can do to grow your real estate business.

Because the right Title partner can absolutely be a game-changer.