4 Listing Funnels Realtors Should Be Working Right Now

Interest rates are at or above 7%. As a Realtor you have two options. You can go to Costco and grab the free samples in the isles, or you can get to work and start doing the activities you know lead to business opportunities. When the market becomes challenging, there are Realtors that have paralysis by analysis. Not sure of what to do because their business has dried up and little is on the horizon. Let’s talk about three funnels you can be attacking to create more listings and buyers for the Fall and Winter markets.

Mining Your Database

There are hidden sellers and buyers in your database. You just don’t know they are there. People make real estate moves primarily around life events. Mine your database and see, who is getting married? Who is having a child? Who bought your condo or townhome listing 2-3 years ago? Who is aging in place and should downsize? Who needs to hear from you? Setting up a Fall or Winter client event to get back in front of your database is a must to create buyer and seller opportunities over the next 6 months.

Look at your database and pick 30 people that you know could benefit from knowing their value status if they sold today. Put together a CMA for each homeowner over the next 30 days, then follow up with a phone call and find out if they are potentially looking to sell and their timeframe.

Targeting Out of State Owners

Another great funnel are out of state owners of condos and townhomes. Many of these people are looking to sell get the property off their books by year end. Especially condo owners who are self managing and have rising HOA assessments. These are all stressful items that can drive an owner to sell their property. Their are Title companies (cough) that can not only help you target these homeowners, but provide their phone number and email. Making those calls can create more listing opportunities.

Targeting Downsizing Homeowners

There are many homeowners in our local market that could benefit from selling their larger home and moving into something smaller. These sellers need help because they have a larger home and have been there a very long time. Getting their home ready for the market seems like climbing a large mountain. Setting up in-person events to educate these people on your process to help the reach their desired outcome can lead to listings. Many of these people are telling their kids and grandkids, that “this year is the last Christmas in the house.” Now is the time to create marketing efforts to get in front of these homeowners.

Better Online Visibility

You can’t be stuck in the Realtor witness protection program. When the market has challenges, being present and in front of people that know you and haven’t met you yet is important. If the uncomfortable thing is being in front of a camera, it’s time to get started. Set up that YouTube channel, make a goal of posting 2-3 videos a week. Create more short form content for Instagram. Leap frog your competition by doing what they won’t.

Look at these funnels for more listings and buyers and get to work!