3 Real Estate Phrases Agents Say But Shouldn’t

Realtors are conditioned from an early to use certain phrases that come across as industry standard or have been used for a long time. I want to challenge these phrases and state that in today’s market and times, they are outdated. It doesn’t mean the wording is bad, but it does mean there are better ways to say things that can lead to more opportunities or be able to secure a new client. Here we go!

1. Are you working with another agent? 

The tendency for someone who hears this question and knows nothing about you is to say they are already working with an agent. You may have no proof, but you have to take them at their word. When you ask this question, what they hear is…“if you aren’t working with an agent, you will be with me!” We know that isn’t how you are trying to come across, but it’s perception as to what matters here.

Instead, try this, “has someone sat down with you for 30-45 minutes and gone over a specific game plan to help you secure the home you want in this market?” Softer and more caring. If they are not working with another Realtor, they will tell you, and even if they are working with someone else, it could cause them to have second thoughts.

2. This Home is Priced to Sell!

Aren’t all homes supposed to be priced to sell? Don’t give away that your goal is to move this property as fast as possible. In our current market, many homes are moving fast regardless of condition. Playing your best cards up front won’t do your seller any favors with a good buyer agent. Pricing the home where you best see fit can still meet the needs of your seller without saying it’s a home you need to move quickly.

3. Just SOLD! 2 Days on the Market!

On its head, this is a great phrase, but you are telling the public what you did that was intensive and a lot of work but easy. That is why the public tends to think being a Realtor is easy. A phrase like this tells them that it is. Instead, tell the story of all the things you did to get the home ready for market, pricing strategy, pre-marketing, negotiations, and more. Tell the public the story so they know all the work that went into creating that final result, which is selling a home that was on the market for only 2 days.

Instead of sending a Just Sold postcard, I would recommend sending a Just Sold letter so you can tell that amazing story that can lead to other listing opportunities. Sellers want to know you are going to do the same amount of work and strategy as you did with the previous sellers. It is a great anxiety and stress reliever. That is the value that gets someone off the fence and into your inbox or makes your phone ring.

Pruitt Title Can Help!

Language is a powerful tool and how you use it with prospects and clients can make a difference between securing a client or losing one. If you are searching for a NEW Title Company relationship, let’s chat! Fill out the form below or email me at Wade@Pruitt-Title.com