Is Your Business In A Real Estate Marketing Rut? Try These Ideas!

I was talking to a Realtor client of mine a few weeks ago, and she asked me to help her come up with several different strategies to generate buyer business. Keep in mind, this was not a new Realtor, but yet a long time veteran. I sent her 11 different ideas that she could use that would help her create buyer opportunities.

It made me realize that even seasoned agents are sometimes in a “marketing rut.” Those same tried and true methods are either not having the same effect in 2026 like they used to, and they are also looking for some new ideas that will help them get one step ahead. If you are in a real estate marketing rut, here are some ideas to consider.

CMA A Day for 30 Days

Look at your database. People you sold condo’s and townhomes to 3 or more years ago. Other people that fall into major life buckets. Find your top 3o homeowners that meet this criteria, and create a CMA to what their home would sell for in today’s market. Send the CMA to one home a day for the next 30 days. Follow it up with a phone call to make sure they received it and ask if they have questions or want to discuss potential options for selling.

You can also send out this email to your database: ”

As we kick off the new year, many friends and clients are wondering about their home equity position. I’m setting aside time over the next few weeks to create personalized home equity reports for friends and clients.  If you would like me to create a custom home equity report for you, just reply to this email.

Happy New Year,

-Wade “Home Equity” Vander Molen

Spring Marketing Client Appreciation Event

Lot of Realtors do Spring events, but many do not. They rely on that postcard or monthly newsletter to do the trick. In a 120 days stretch where many of the real estate transactions are done, it’s super important to get back in front of not only your SOI and past clients, but also those buyers and sellers on the other side of your transactions over the years. Those people should also be in your database as a source of client and referral business. Partner with your top Title Rep to help with your Spring event.

QR Code to Your YouTube Video

Anytime you send out a postcard, newsletter or anything that shows up in the mailbox of a homeowners do this: Shoot a video with your message for the intended homeowners and upload that video to your YouTube channel. Turn the YouTube link into a QR code and put the QR code onto the postcard with a YouTube logo and an arrow pointing and saying “Scan the QR Code.”

Get the homeowners off the postcard and onto the YouTube video where they get to see, hear, and get to know you. Have the right “calls to action” to get them to reach out to create a conversation. A cheat code is to tell them to “book a time with you” by clicking the “Calendly Link” in the YouTube video description.

In a marketing rut? Reach out to me at Pruitt Title and I can help you with ideas that will help you create MORE client opportunities.