In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

How to get Consumers to “Opt-in” to your Real Estate Marketing

The way that consumers wish to be marketed to has changed.  The way that YOU respond to marketing has changed.  People are constantly being bombarded by advertisements and other marketing "noise."  I say Noise because that is exactly how we perceive it.  We are hit with so much everyday that we eventually tune it out.  [...]

2021-05-24T14:16:25-04:00January 16th, 2013|

Farming in Real Estate-What’s Missing in Your Strategy

I hear it all the time when I meet with Realtors. "I don't do a lot of Farming in Real Estate because I tried it once before and it was costly and didn't work."  You might even be nodding your head in agreement as you read that statement.  I agree, that Farming is not [...]

2021-05-24T14:19:39-04:00January 8th, 2013|

All I Want for Christmas is a NEW Real Estate Marketing Plan

Christmas is here, as is the end of 2012.  Every year for Christmas people ask to be with friends, family, gifts, and other things that bring them joy and celebrate the year.  Ever ask Santa for a NEW Real Estate marketing strategy...and HOW to implement it correctly so you attract buyers, sellers, and other [...]

2021-05-24T14:21:03-04:00December 24th, 2012|

Real Estate Marketing 2013 – Top 5 Things to Avoid

The end is near...not the world, just the year 2012.  Now is the time of year where we look back and see if our hard work paid off and we met our goals.  Did you sell the amount of homes you were looking to sell?  Did you gain more clients?  Did you branch out [...]

2021-05-24T14:21:58-04:00December 7th, 2012|

Your 2013 Real Estate Marketing Plan…Time to Upgrade!

This week is Thanksgiving! Wow...how did 2012 fly by so quickly?  In the Title business this is my least favorite time of the year.  Not because I don't like the holidays...I love them!  The reason I don't like this time of the year is because Realtors and Lenders usually take this 5 week span [...]

2021-05-24T14:22:32-04:00November 20th, 2012|

The Fastest Way to get a Real Estate Listing – RIGHT NOW!

In the Real Estate business there is a saying called "List to Last."  What that means in essence is to have a sustainable business in Real Estate you have to generate listings.  Yes...buyers are good as well but they are like shooting deer in the woods.  Once you sell them a house they are done [...]

2021-05-24T14:22:46-04:00November 13th, 2012|

How to Protect your Real Estate Brand and Reputation-Online

We all have a reputation.  Our reputation defines us...defines our business.  You have a good reputation in Real Estate it can mean that others want to work with you, for some reason you don't, it can mean bad things going forward.  So how do we Really know if we have a good reputation online?  [...]

2021-05-24T14:22:58-04:00November 7th, 2012|

Consumers Have Voted Out Your Real Estate Marketing Program

As we all know the Presidential Election is tomorrow (Go Vote!) and over the last 8 months or so we have been bombarded by all kinds of messages from both parties.  Most of these messages are unwanted spam and we have gotten to the point where we just ignore them.  The ads on the [...]

2021-05-24T14:23:12-04:00November 5th, 2012|