In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.
Everyday I meet with Real Estate agents in Northern Virginia and Washington DC. One of my "qualifying" questions I ask when I meet an agent for the first time is..."So...what do you do to stay in touch with your past clients and SOI (sphere of influence)? This is called being "Top of Mind." This [...]
As in all of the blogs that I write with my ideal client in mind (YOU) I get most of my material from the Real Estate agents and Mortgage Lenders that I meet and interact with on a daily basis. Sometimes when I have some free time (what is that??) I call cross sales. If [...]
As the Director of Sales/Marketing for Stewart Title in Northern Virginia/Washington DC, I meet with agents everyday and teach classes regarding Real Estate marketing for not only the future of their business...but the present. One of the topics that comes up in meetings with Realtors is their blog. Blogs used to not be a [...]
The way that consumers wish to be marketed to has changed. The way that YOU respond to marketing has changed. People are constantly being bombarded by advertisements and other marketing "noise." I say Noise because that is exactly how we perceive it. We are hit with so much everyday that we eventually tune it out. [...]
I hear it all the time when I meet with Realtors. "I don't do a lot of Farming in Real Estate because I tried it once before and it was costly and didn't work." You might even be nodding your head in agreement as you read that statement. I agree, that Farming is not [...]
Going forward in your Real Estate business one way to start growing your business is to do one simple thing that will take you only a couple of minutes. That one thing is setting up a Gmail account...if you haven't done so already. I know...I know, you are probably wondering why you should do [...]
Christmas is here, as is the end of 2012. Every year for Christmas people ask to be with friends, family, gifts, and other things that bring them joy and celebrate the year. Ever ask Santa for a NEW Real Estate marketing strategy...and HOW to implement it correctly so you attract buyers, sellers, and other [...]
The Field of Dreams…remember that movie? The one with Kevin Costner in Iowa (where I am from) and he hears these voices that say “Build it and he will come”? Then Kevin Costner proceeds to destroy a chunk of his crops and everyone around him thinks he is crazy for doing such a thing! [...]
The end is near...not the world, just the year 2012. Now is the time of year where we look back and see if our hard work paid off and we met our goals. Did you sell the amount of homes you were looking to sell? Did you gain more clients? Did you branch out [...]
This week is Thanksgiving! Wow...how did 2012 fly by so quickly? In the Title business this is my least favorite time of the year. Not because I don't like the holidays...I love them! The reason I don't like this time of the year is because Realtors and Lenders usually take this 5 week span [...]
