In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

Real Estate Agents-What is your “Value Proposition?”

The other day I was reading a "Top 10 List."  I think we can agree that people like to read those lists...they like to see who made the list!  Well, this list was "Top 10 Least Respected Professions."  There were Lawyers, Politicians, Car Salesman, and one other profession.  That's right...Real Estate Agents!  Why is [...]

2021-05-24T14:14:29-04:00March 7th, 2013|

5 Ways Realtors Can Remain “Top of Mind”

Everyday I meet with Real Estate agents in Northern Virginia and Washington DC.  One of my "qualifying" questions I ask when I meet an agent for the first time is..."So...what do you do to stay in touch with your past clients and SOI (sphere of influence)?  This is called being "Top of Mind."  This [...]

2021-05-24T14:14:50-04:00February 20th, 2013|

Should I Get a Real Estate Blog? Why?

As the Director of Sales/Marketing for Stewart Title in Northern Virginia/Washington DC, I meet with agents everyday and teach classes regarding Real Estate marketing for not only the future of their business...but the present.  One of the topics that comes up in meetings with Realtors is their blog.  Blogs used to not be a [...]

2021-05-24T14:16:02-04:00January 24th, 2013|

How to get Consumers to “Opt-in” to your Real Estate Marketing

The way that consumers wish to be marketed to has changed.  The way that YOU respond to marketing has changed.  People are constantly being bombarded by advertisements and other marketing "noise."  I say Noise because that is exactly how we perceive it.  We are hit with so much everyday that we eventually tune it out.  [...]

2021-05-24T14:16:25-04:00January 16th, 2013|

Farming in Real Estate-What’s Missing in Your Strategy

I hear it all the time when I meet with Realtors. "I don't do a lot of Farming in Real Estate because I tried it once before and it was costly and didn't work."  You might even be nodding your head in agreement as you read that statement.  I agree, that Farming is not [...]

2021-05-24T14:19:39-04:00January 8th, 2013|

All I Want for Christmas is a NEW Real Estate Marketing Plan

Christmas is here, as is the end of 2012.  Every year for Christmas people ask to be with friends, family, gifts, and other things that bring them joy and celebrate the year.  Ever ask Santa for a NEW Real Estate marketing strategy...and HOW to implement it correctly so you attract buyers, sellers, and other [...]

2021-05-24T14:21:03-04:00December 24th, 2012|

Real Estate Marketing 2013 – Top 5 Things to Avoid

The end is near...not the world, just the year 2012.  Now is the time of year where we look back and see if our hard work paid off and we met our goals.  Did you sell the amount of homes you were looking to sell?  Did you gain more clients?  Did you branch out [...]

2021-05-24T14:21:58-04:00December 7th, 2012|