In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.
The other day I was driving home from work...you know that Title Sales job I have. I came across a great series of homes. I was wondering what subdivision this was?? It turns out it was Fox Mill Estates in Herndon, Virginia. This subdivision had some of the best homes I had seen in [...]
Harsh title to this blog huh? Sorry about that but it had to be done. Every day I meet with Northern Virginia and Washington DC Real Estate agents and help them with their Real Estate Marketing. All facets of their marketing not just the technology side, but in the end it always come back [...]
The Spring "Selling Season" is here and people everywhere in the Northern Virginia and Washington DC area is talking about Real Estate...or so it seems. There are so many buyers and not enough listings. This is causing people to ask all kinds of questions about Real Estate. "Is NOW a good time to sell?" [...]
In my 8 months now living and working in the Northern Virginia/Washington DC Real Estate market helping Realtors and Lenders with their Real Estate marketing on behalf of Stewart Title, I have found one stark difference on how people conduct business as it pertains to transactions. That one difference I see the most is called the "preferred relationship." [...]
The other day I was reading a "Top 10 List." I think we can agree that people like to read those lists...they like to see who made the list! Well, this list was "Top 10 Least Respected Professions." There were Lawyers, Politicians, Car Salesman, and one other profession. That's right...Real Estate Agents! Why is [...]
Everyday I meet with Real Estate agents in Northern Virginia and Washington DC. One of my "qualifying" questions I ask when I meet an agent for the first time is..."So...what do you do to stay in touch with your past clients and SOI (sphere of influence)? This is called being "Top of Mind." This [...]
As in all of the blogs that I write with my ideal client in mind (YOU) I get most of my material from the Real Estate agents and Mortgage Lenders that I meet and interact with on a daily basis. Sometimes when I have some free time (what is that??) I call cross sales. If [...]
As the Director of Sales/Marketing for Stewart Title in Northern Virginia/Washington DC, I meet with agents everyday and teach classes regarding Real Estate marketing for not only the future of their business...but the present. One of the topics that comes up in meetings with Realtors is their blog. Blogs used to not be a [...]
The way that consumers wish to be marketed to has changed. The way that YOU respond to marketing has changed. People are constantly being bombarded by advertisements and other marketing "noise." I say Noise because that is exactly how we perceive it. We are hit with so much everyday that we eventually tune it out. [...]
I hear it all the time when I meet with Realtors. "I don't do a lot of Farming in Real Estate because I tried it once before and it was costly and didn't work." You might even be nodding your head in agreement as you read that statement. I agree, that Farming is not [...]
