In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

How to Shorten Your Real Estate Sales Cycle

As the Director of Sales and Marketing for Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Real Estate Agents and Mortgage Lenders everyday.  Each person that I meet with has different needs but they also have some of the same things in common.  One of these common things is...they [...]

2021-05-24T14:23:27-04:00October 30th, 2012|

Stop Renting your Real Estate Business!

Real Estate agents and Mortgage Lenders help people every single day with either financing or selling homes to people that they will own.  Ownership is something that we all take pride in.  Owning homes, cars, iPad's, and all kinds of other things.  We like to "own" things...agreed?  It makes us feel good...a sense of [...]

2021-05-24T14:24:59-04:00October 5th, 2012|

Why You Should Be Blogging in Real Estate

What are the first things that come to mind when I say "Blogging in Real Estate?"  You might think UGH!  Takes too long!  What do I write about? Its just another thing I have to do...I don't want to!  All of these objections are common and it is typically what I hear when I [...]

2021-05-24T14:25:15-04:00October 3rd, 2012|

Real Estate Marketing – Why Your Facebook Marketing Doesn’t Work

Facebook.  I have an account...you probably have an account as do your friends/family? There are roughly 1 Billion users worldwide.  That is unbelievable!  Take into account that China has its own Social Media site so Facebook is rarely used there so that means roughly 20% of ALL the people in the world have a [...]

2021-05-24T14:25:52-04:00September 18th, 2012|

Real Estate Marketing – Why You Should Target Renters

Do you feel it?  You know...the Real Estate market making a BIG SHIFT.  The pendulum has surely swung the other way.  For the last 3-5 years ever since the economic meltdown home values have dropped and many people lost their homes due to a foreclosure or short sale forcing them to rent.  The market [...]

2021-12-06T15:11:10-05:00September 17th, 2012|

Real Estate Agents – Why You Should Stop Counting on Referrals

Referrals...we all love them.  When someone tells another person about your services and why they should use you.  It is the least expensive way to generate business in the Real Estate space.  We all can agree that if we could run our entire business models on this way of generating business there would be [...]

2021-05-24T14:26:28-04:00September 5th, 2012|

Real Estate Marketing – How to Dominate Your Subdivision

We have all received the postcards, newsletters, door hangers, and other gimmicks from Real Estate agents who market to a particular farm area...usually their subdivision.  Realtors are always told by their Broker or Team Leader to not only market to past clients and friends/family but to their subdivision where they live or where they [...]

2021-05-24T14:27:01-04:00August 27th, 2012|

How to Write an Effective Real Estate Blog Post

I think that we can all agree that technology has come to the forefront on basically anything that we now do.  This applies especially to the Real Estate space.  Realtors are told that they are to have websites.  They are told that they are to have effective content that answers questions to their potential [...]

2021-05-24T14:27:14-04:00August 22nd, 2012|

How to Keep and Convert Online Real Estate Leads

As the Director of Sales/Marketing at Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Realtors everyday.  We talk about all kinds of things: Contact Management Systems, iPad training, data lists to target market, video, blogging, AND how to convert Online Real Estate Leads.  To me online leads are the [...]

2021-05-24T14:27:31-04:00August 20th, 2012|