In this section you will learn ALL aspects of Real Estate Marketing and how it applies to today’s Real Estate Agent and Mortgage Lender.

Your 2013 Real Estate Marketing Plan…Time to Upgrade!

This week is Thanksgiving! Wow...how did 2012 fly by so quickly?  In the Title business this is my least favorite time of the year.  Not because I don't like the holidays...I love them!  The reason I don't like this time of the year is because Realtors and Lenders usually take this 5 week span [...]

2021-05-24T14:22:32-04:00November 20th, 2012|

The Fastest Way to get a Real Estate Listing – RIGHT NOW!

In the Real Estate business there is a saying called "List to Last."  What that means in essence is to have a sustainable business in Real Estate you have to generate listings.  Yes...buyers are good as well but they are like shooting deer in the woods.  Once you sell them a house they are done [...]

2021-05-24T14:22:46-04:00November 13th, 2012|

How to Protect your Real Estate Brand and Reputation-Online

We all have a reputation.  Our reputation defines us...defines our business.  You have a good reputation in Real Estate it can mean that others want to work with you, for some reason you don't, it can mean bad things going forward.  So how do we Really know if we have a good reputation online?  [...]

2021-05-24T14:22:58-04:00November 7th, 2012|

Consumers Have Voted Out Your Real Estate Marketing Program

As we all know the Presidential Election is tomorrow (Go Vote!) and over the last 8 months or so we have been bombarded by all kinds of messages from both parties.  Most of these messages are unwanted spam and we have gotten to the point where we just ignore them.  The ads on the [...]

2021-05-24T14:23:12-04:00November 5th, 2012|

How to Shorten Your Real Estate Sales Cycle

As the Director of Sales and Marketing for Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Real Estate Agents and Mortgage Lenders everyday.  Each person that I meet with has different needs but they also have some of the same things in common.  One of these common things is...they [...]

2021-05-24T14:23:27-04:00October 30th, 2012|

Stop Renting your Real Estate Business!

Real Estate agents and Mortgage Lenders help people every single day with either financing or selling homes to people that they will own.  Ownership is something that we all take pride in.  Owning homes, cars, iPad's, and all kinds of other things.  We like to "own" things...agreed?  It makes us feel good...a sense of [...]

2021-05-24T14:24:59-04:00October 5th, 2012|

Why You Should Be Blogging in Real Estate

What are the first things that come to mind when I say "Blogging in Real Estate?"  You might think UGH!  Takes too long!  What do I write about? Its just another thing I have to do...I don't want to!  All of these objections are common and it is typically what I hear when I [...]

2021-05-24T14:25:15-04:00October 3rd, 2012|

Real Estate Marketing – Why Your Facebook Marketing Doesn’t Work

Facebook.  I have an account...you probably have an account as do your friends/family? There are roughly 1 Billion users worldwide.  That is unbelievable!  Take into account that China has its own Social Media site so Facebook is rarely used there so that means roughly 20% of ALL the people in the world have a [...]

2021-05-24T14:25:52-04:00September 18th, 2012|

Real Estate Marketing – Why You Should Target Renters

Do you feel it?  You know...the Real Estate market making a BIG SHIFT.  The pendulum has surely swung the other way.  For the last 3-5 years ever since the economic meltdown home values have dropped and many people lost their homes due to a foreclosure or short sale forcing them to rent.  The market [...]

2021-05-24T14:26:13-04:00September 17th, 2012|