Having a strong database has always been important, but maybe not as important as it is right now. With the real estate market essentially doing a 180 over the course of 7 months, shoring up those strong relationships is a must, but so is adding new people to grow your real estate database all [...]
It's that time of year when Realtors are looking for real estate client event ideas. These events are great ways to get back in front of your client base and prospects with the end goal of strengthening those relationships and getting referrals into next year. It's a great feeling to "hit the ground running" [...]
Growth in real estate is all about adding new clients into the funnel. Every Realtor has their own ways of generating clients, but the most successful have multiple organic lead source funnels to generate business. In my experience, some of the greatest values I can provide my Realtor clients are educating them on additional [...]
I meet with real estate agents every week to learn more about their businesses, and how I can add value. Many of these agents know I do a lot with YouTube videos, website SEO, and more, so that really intrigues them. I stop them in their tracks and ask them the simple question: "What [...]
The real estate market correction is coming. In fact, in some markets we can see signs of it already, and not just because we are heading towards the holidays. There are many signs that correction is on the horizon, and that isn’t necessarily a bad thing. Interest rates at 3.5% is not sustainable or [...]
I was having lunch last week with a client and we were discussing his current business model. This client primarily works by referral and spends his marketing dollars and time sending notes, making calls, and doing pop-byes. All great, but I asked him a question…”What are you doing to keep your real estate sales [...]
Creating “loyalty” in almost anything these days can be hard. Why? Because we have so many options to work with people than ever before. To create that outstanding client loyalty in real estate is even harder. Thousands of Realtors in every major market, and most people who purchased a home, don’t even remember the [...]
School is back in session and vacation season is over. It is still technically Summer, but the Fall real estate market is officially here. Many Realtors/Lenders are refreshed and ready to make the push for a successful rest of 2017. Having an effective fall real estate marketing plan is key to ensuring that your [...]
