You have been shooting your Instagram reels the wrong way. Sorry, but it's true. Consumers watch Instagram reels mostly for entertainment and knowledge. The knowledge piece is for a narrower audience and the entertainment is for a broader audience. Many Realtors create informative reels about good topics, but the problem is they are boring [...]
This Summer is going to come with a lot of opportunities and potential uncertainty in the real estate space. There has been no greater time than now to target a large section of people who need to sell their homes. Since 2022, there have been over 7 million babies born in this country. That [...]
In my previous blog, I discussed the 5 most time-wasting activities that hurt Title sales reps productivity. In this blog, I will discuss the 5 best revenue-generating activities for Title Reps. All of us work in the same construct of time. How you use that time and with whom separates high performers from middle [...]
Do you ever feel like you are doing a lot of "stuff" as a Title Sales rep every week but not getting the results you want? The reason may be because you are not using your time wisely. Or you are doing things that are not income-producing activities? There are several Title Sales rep [...]
The fastest way to get video views to your real estate business is by using YouTube shorts. Not long ago, YouTube recognized that platforms like Instagram and SnapChat had ways for its users to watch very short-form video content and it was a success. YouTube then came out with "shorts" so its users could [...]
There are a portion of the Title Sales reps who reach out to me who are about to take the job or have just started. Once I start asking specific questions about the expectations laid upon them, the compensation plan, and their 60-90-day ramp-up goals, many are at a loss for words. These Title [...]
Direct mail marketing isn't dead. Many real estate agents around the country have massive success with direct mail marketing pieces. There is a reason for this. They send their direct mail to very specific audiences so that means very specific messages. They also have another trick up their sleeve, and that is they don't [...]
Title sales is one of the most interesting jobs in the real estate industry. In most instances, the Title rep has the ability to build their own book of business and create unlimited income potential. The issue is there is little to no training to create the success desired. I know this from speaking [...]
I was meeting with a Realtor prospect the other day and she said something that made me stop in my tracks. "Wade, I'm not getting very many referral phone calls. I think I need to find other ways to generate clients." Does this sound familiar to your real estate business as well? This shouldn't be [...]
Instagram is a great platform for Realtors. Instagram is completely visual based and so is real estate. The platform also has the ability for Realtors to create a brand, and expose their business to thousands and thousands of people. Every realtor I know would love to grow their Instagram following but many of them find [...]
