How Realtors Can Make their Instagram Reels Worth Watching

You have been shooting your Instagram reels the wrong way. Sorry, but it’s true. Consumers watch Instagram reels mostly for entertainment and knowledge. The knowledge piece is for a narrower audience and the entertainment is for a broader audience. Many Realtors create informative reels about good topics, but the problem is they are boring most of the time so the end watcher stays on for less than 10 seconds and leaves. So here is the formula: Hook, Problem, Easy Solution, Present Solution, and Call to Action. The goal is to do this while throwing in humor, entertainment, and knowledge. It seems like a lot but let’s break it down.

Hook

You need to grab the watcher’s attention in the first 6 seconds. Please don’t say your name and company. That is a recipe for disaster. People will keep scrolling. The hook is a question, statistic, edgy, and maybe controversial. That will grab people’s attention. Without the hook, the rest of your reel will rarely get watched till the end.

Problem (you solve)

The hook sets up the message of the reel which is the informative solution to a problem you either solve or can alleviate. You decide what these problems will be but think about the issues you already solve working with clients and during transactions. If you wrote down all the problems you alleviate or solve, there is content that could be created for months. Know that the content you create doesn’t have to be earth-shattering but does have to bring brand awareness to you and make the end watcher more informed.

Easy Solution

We know that many of the problems you solve don’t come with easy solutions. The “easy solution” in many instances is a transition phrase that keeps the watcher on the video longer and sets up the real solution. For instance you could say, “and all you need to is” or “this worked for my last 3 clients.” Your reels get more views and pushed in front of people more if you know how the Instagram algorithm works. The easy solution phrases will help.

Present Solution

Since your reel needs to be under 1 minute, the real solution needs to be quick but also a solution. Present the solution in a confident way and then move to the call to action. The solution shows you have the knowledge but the goal is to make watcher smarter but also hopefully have them send you a DM to further the conversation.

Call to Action

The CTA is a quick ending. Don’t say call me and flash your number. Make is easy for the watcher. “Drop me a DM” or “would love to hear your comments below.” Those are easy CTA’s that work and convert. Notice you are not selling anything. You are asking to further the conversation and move things forward.

Creating consistent content that engages, informs, but also entertains is a winning formula for Instagram reels. Bragging, showing off, and being boring does not move the needle. Give your followers a reason to care about your content and they will reach out.

Here are some examples of these Reels!

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A post shared by Wade Vander Molen (@dctitleguy)

Partner with Pruitt Title

A value added service that we offer is to not only help our Realtor clients but we also work with awesome videographers that we can refer to you to create kick butt Instagram reels! Fill out the form or reach out to me directly at Wade@Pruitt-Title.com.

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DCTitleWade1

Senior Vice President of Business Development at Pruitt Title

I'm the Senior Vice President of Business Development for Pruitt Title in the Washington DC/Northern Virginia area. I help my Realtor and Lender partners grow their businesses with offline and online marketing solutions. More eyes to them mean more business. I create the win/win!