Best Uses of Direct Mail Marketing in Real Estate

Direct mail marketing has been around for a very long time.  Pretty much since the postal service has been doing their job.  It was the main medium to get a message or advertisement to the front steps and into the hands of the consumer.  In many ways it can still be very effective to [...]

2021-05-24T13:49:56-04:00March 6th, 2014|

Top 3 Questions to ask your Northern Virginia Title Company

As a Real Estate agent or Mortgage Lender you build relationships with all kinds of people that can enhance your business.  One of the biggest partners you have is your Northern Virginia Title Company.  There are a lot of them out there too.  They are all competing for the same business trying to stand [...]

2021-05-24T13:51:42-04:00January 27th, 2014|

Real Estate Marketing Tips – How to Beat Zillow, Trulia, and Realtor.com

As I meet with Real Estate agents everyday helping them grow their business I get this ALL of the time..."why should I do all of this online stuff, I can't beat Zillow, Trulia, and Realtor.com anyway!" Does this sound like something you have said or heard in your office?  You can beat them you [...]

2021-05-24T13:52:12-04:00January 24th, 2014|

The Importance of OWNING your Real Estate Website

Does this sound familiar: Realtor: Hey can you take a look at my Real Estate website and help me? Me: Sure.  Is this website yours?? Realtor: Yeah...my company gave it to me and I have a blog through another blogging site. Me: Ok...so you don't own your site or your blog?  Realtor: Yeah I [...]

2021-05-24T13:53:28-04:00December 20th, 2013|

Creating Real Estate Content – What is Re-Purposing?

When it comes down to creating Real Estate content you can either take the time to create effective content that resonates with your ideal client (target client) or you can simply take articles from the Internet and copy and past them to your website and/or Social Media sites.  Unfortunately the second one I mentioned is [...]

2021-05-24T13:53:52-04:00December 13th, 2013|

Split Settlement Closing for my Real Estate Transactions?

The split settlement closing...something that I see on a more frequent basis since moving to the East Coast from Phoenix, AZ.  As the Director of Sales/Marketing for Stewart Title and having been in the Title business since 2005, this type of transaction confuses me.  The reason it confuses me is because it complicates the [...]

2021-05-24T13:55:57-04:00November 8th, 2013|

CFPB Proposed Rule Changes – How it Affects You!

The CFPB Proposed Rule Changes are here and the way we do business is going to be different...we think anyway.  What is the CFPB anyway?  CFPB stands for "Consumer Financial Protection Bureau." Another way of getting your attention as a Realtor or Mortgage lender is to say..."Did you know the HUD-1 is going away?"  [...]

2021-05-24T13:57:19-04:00October 3rd, 2013|

Top 3 Traits of a Good Loan Officer in Northern Virginia

I'm just going to come right out and say it...I feel bad for Loan Officers.  Why you ask?  Well, many people blame them directly for our Foreclosure and Short Sale crisis that has plagued our great country for the past 5 years or so.  There were thousands of people out there that did a [...]

2021-05-24T13:58:09-04:00September 20th, 2013|

Why You Should be Calling FSBO’s to Generate Listings

As the Director of Sales/Marketing for Stewart Title in the Northern Virginia/Washington DC area I talk to and meet with Real Estate agents every day.  We talk about everything...but a lot of it is centralized around  "Real Estate Lead Generation." The one thing that Realtors need to be good at in the long term [...]

2021-05-24T14:00:00-04:00September 10th, 2013|

How to Define your Real Estate Business Niche

Ever hear the phrase..."Niches gets Riches?"  Sounds corny I know but it is very true.  What it essentially means is stop trying to be everything to everyone but instead be something to someone...and do it well!  Create or find the 1 or 2 things that you know or can do "decidedly better" than everyone [...]

2021-05-24T14:00:24-04:00August 27th, 2013|