As I meet with Real Estate agents everyday helping them grow their business I get this ALL of the time..."why should I do all of this online stuff, I can't beat Zillow, Trulia, and Realtor.com anyway!" Does this sound like something you have said or heard in your office? You can beat them you [...]
Does this sound familiar: Realtor: Hey can you take a look at my Real Estate website and help me? Me: Sure. Is this website yours?? Realtor: Yeah...my company gave it to me and I have a blog through another blogging site. Me: Ok...so you don't own your site or your blog? Realtor: Yeah I [...]
When it comes down to creating Real Estate content you can either take the time to create effective content that resonates with your ideal client (target client) or you can simply take articles from the Internet and copy and past them to your website and/or Social Media sites. Unfortunately the second one I mentioned is [...]
The split settlement closing...something that I see on a more frequent basis since moving to the East Coast from Phoenix, AZ. As the Director of Sales/Marketing for Stewart Title and having been in the Title business since 2005, this type of transaction confuses me. The reason it confuses me is because it complicates the [...]
The CFPB Proposed Rule Changes are here and the way we do business is going to be different...we think anyway. What is the CFPB anyway? CFPB stands for "Consumer Financial Protection Bureau." Another way of getting your attention as a Realtor or Mortgage lender is to say..."Did you know the HUD-1 is going away?" [...]
I'm just going to come right out and say it...I feel bad for Loan Officers. Why you ask? Well, many people blame them directly for our Foreclosure and Short Sale crisis that has plagued our great country for the past 5 years or so. There were thousands of people out there that did a [...]
As the Director of Sales/Marketing for Stewart Title in the Northern Virginia/Washington DC area I talk to and meet with Real Estate agents every day. We talk about everything...but a lot of it is centralized around "Real Estate Lead Generation." The one thing that Realtors need to be good at in the long term [...]
Ever hear the phrase..."Niches gets Riches?" Sounds corny I know but it is very true. What it essentially means is stop trying to be everything to everyone but instead be something to someone...and do it well! Create or find the 1 or 2 things that you know or can do "decidedly better" than everyone [...]
Huh? What is "Vlogging?" It is something you are going to be doing in your Real Estate marketing very soon...you just don't know it. Vlogging in Real Estate is becoming more and more popular because many people don't like to spend a long time writing blogs. Writing a 700-1200 word blog does take some time [...]
The Title Company Marketing Rep Gimmick has been around for a very long time. You know what that is right? Its the pens, pads, sports schedules, coffee mugs, key chains, calendar, flashlight, flyswatter, and anything else that has the name of the Title Company and is essentially a big "leave behind" by the Marketing [...]
