How a Title Rep Got 3 Million Views to their Instagram Reel

A few weeks ago, I created an Instagram reel that got this Title rep around 3 Million views. I wasn’t expecting the reel to go “viral” and hit that many people around the country and other parts of the world–but it did. As of this article’s writing, I’ve added around 500 followers and had thousands of shares, comments, and likes to the reel. The key question, is “How did this happen?” Especially when I was not trying to make a viral video. The more I studied the reel I realized exactly what made this happen, and I want to share it with you.

Shooting Videos

You need to get uncomfortable and shoot video content. Many Realtors like to watch video content, just not be in the content. We need to change that. Video is the best way to convey a value message to a target audience. Also, people who choose to follow your social media accounts are there to see and learn more about you. If you refuse to be in your video content, that makes it hard to do. Look at your local competition. If they refuse to create video content–create video content!

Timely Content

Creating timely content that has valid points from both sides. This is important as it invites comments where people do their best to prove their points which invites additional comments. The comments help to fuel the algorithm. My Instagram reel was about the NAR settlement and paying a buyer agent. Timely topic and invited comments from both Realtors and consumers.

Type of Video

Instagram likes videos that entertain and educate. Videos that do really well are “skit” videos where there are more than one person in the video. The skit is entertaining and proving a point about a timely topic. For example it could be about bringing parents to the home inspection, or a skit about what a the consumer thinks a Realtor does versus what you really do. If you want more ideas, scroll through the Instagram search feature and find skits or videos you like and “save” them to your account.

Making the Algorithm Go

There are several things that help to make the algorithm go. People have short attention spans so “jump cutting” in your videos will help keep interest. Jump cuts are edits where you are cut to another angle or place where you are talking versus you speaking to a camera in one take. On top of the comments made to your videos, having people “sharing” your videos to others also fuels the algorithm.

This is telling Instagram that watching the video till the end, commenting and sharing makes your video valuable to others. It will then put your video in the Instagram search feature and in the feeds of others so they can also watch, comment and share to their networks. This essentially makes the video to go viral as it keeps getting spread to thousands and thousands of Instagram accounts.

Engage with Others

As the comments keep coming in, take time to also comment to keep the conversations going. The goal is to increase your reach and get others to know you better and find value in what you are doing. This ultimately can lead to more relationships and business opportunities.

Work with Pruitt Title

One of our many value propositions is we not only help agents with videos, but we have great videographers we can refer you to if you want to step up your game to a more professional level. We are all fighting for eyeballs in our businesses, and if your Title Company isn’t offering these services–we do! Let’s chat and fill our the form below or email me at Wade@Pruit-Title.com.