Everyday I meet with Real Estate agents in Northern Virginia and Washington DC. One of my "qualifying" questions I ask when I meet an agent for the first time is..."So...what do you do to stay in touch with your past clients and SOI (sphere of influence)? This is called being "Top of Mind." This [...]
The title of this blog says it all..."Google Loves WordPress." If you take a moment and Google that exact phrase you will find blogs (This one) and Videos explaining WHY this is so. 48 out of the top 100 Blog/Website platforms in the World are built on WordPress. As a Real Estate agent you have [...]
The way that consumers wish to be marketed to has changed. The way that YOU respond to marketing has changed. People are constantly being bombarded by advertisements and other marketing "noise." I say Noise because that is exactly how we perceive it. We are hit with so much everyday that we eventually tune it out. [...]
Want to beat your real estate competition? Of course you do! I'm not sure how many people have a Real Estate license in the Northern Virginia/Washington DC area but I can tell you it is a lot. A lot of people in the same area...who roughly do the same thing...seeking the earn the same [...]
I hear it all the time when I meet with Realtors. "I don't do a lot of Farming in Real Estate because I tried it once before and it was costly and didn't work." You might even be nodding your head in agreement as you read that statement. I agree, that Farming is not [...]
Going forward in your Real Estate business one way to start growing your business is to do one simple thing that will take you only a couple of minutes. That one thing is setting up a Gmail account...if you haven't done so already. I know...I know, you are probably wondering why you should do [...]
This week is Thanksgiving! Wow...how did 2012 fly by so quickly? In the Title business this is my least favorite time of the year. Not because I don't like the holidays...I love them! The reason I don't like this time of the year is because Realtors and Lenders usually take this 5 week span [...]
As the Director of Sales and Marketing for Stewart Title and Escrow in the Northern Virginia/Washington DC area I meet with Real Estate Agents and Mortgage Lenders everyday. Each person that I meet with has different needs but they also have some of the same things in common. One of these common things is...they [...]
We have all received the postcards, newsletters, door hangers, and other gimmicks from Real Estate agents who market to a particular farm area...usually their subdivision. Realtors are always told by their Broker or Team Leader to not only market to past clients and friends/family but to their subdivision where they live or where they [...]
"To make progress; to move forward in space; to continue onward in course; to proceed; to advance; to go on." This is the definition of Progress. Everything that we do in life is to make progress...to move forward towards a goal and achieve it. This is certainly no different in the Real Estate business. [...]
