December has arrived! That means many things in our business. Holiday parties, gifts, drinking and food. It also means that it’s time to get prioritized and your business plan together for the next year. Yes, I know that EVERYONE talks about these things at this time of the year but guess what?? Most Realtors do [...]
As I teach real estate marketing classes and meet with agents throughout Northern Virginia and Washington DC, I get asked a lot of questions about technology, blogging, video, WordPress, and more. Many of these questions are similar and I felt that the best way to address some of the top blogging questions I receive [...]
It is without debate that video in real estate is here to stay. It is the "new kid on the block" for real estate marketing and agents are jumping on board. Some faster than others, but as I make my way around Northern Virginia/Washington DC more of the questions I'm receiving center around video. [...]
Ever hear the expression..."Failing fast is a lot better than failing slow?" I think this applies to most businesses because the faster you fail, the faster you learn and overcome the obstacles that set you back. Many of my Realtor clients here in the Northern Virginia/Washington DC area are now starting learn and understand [...]
As Real Estate, Mortgage, and Title Company professionals we are seeing marketing shifting to video more and more. Why? Well, its the fastest and most effective way to convey a message to your target audience. I think we can't deny that. I would rather see a video of a house, or Realtor telling me [...]
Having been in the Title Insurance Sales "game" for over 8 years I have seen pretty much everything...but I don't know everything...still gaining knowledge. I'm learning more new things as I build my career and hopefully you are trying to learn more as well. When I started in the business in 2005 I didn't know [...]
Huh? What is "Vlogging?" It is something you are going to be doing in your Real Estate marketing very soon...you just don't know it. Vlogging in Real Estate is becoming more and more popular because many people don't like to spend a long time writing blogs. Writing a 700-1200 word blog does take some time [...]
I have been saying this for a long time and if you have read any of my previous blogs I like to state that in the online world of blogging, video, and content marketing it is all about being "something to someone" vs everything to everyone." This applies especially to blogging in Real Estate [...]
Just last week the hugely popular Social Media platform Instagram just launched a "Video Feature" that allows the user to shoot and edit up to 15 seconds of video. I was pretty excited when I saw this update and immediately the endless marketing thoughts and opportunities went through my head. This is AMAZING! If I [...]
If you have read any of my prior blogs you notice that I reference Video as not only the future of Real Estate marketing but it is the present. The small percentage of Realtors that use video in their Real Estate marketing are seeing HUGE dividends. People love watching video and more than likely [...]
