This Summer is going to come with a lot of opportunities and potential uncertainty in the real estate space. There has been no greater time than now to target a large section of people who need to sell their homes. Since 2022, there have been over 7 million babies born in this country. That means there are a lot of condo and townhome owners where the walls are feeling a lot tighter than they used to. These homeowners are great targets to sell and move up. There are also a lot of older people who live in large homes sitting on very low interest rates but potentially need to find an exit strategy out of these properties for various reasons. How do we target and convert these seller demographics to gain listing opportunities?

1. Downsizing Seniors

Obtaining the information is the start. How do you know who to target? There are many data providers out there, that can tell you how long someone has owned a property, their equity percentage, and the age of the homeowners. Pruitt Title has access to these providers and we help our agents create more listing opportunities all the time. These homeowners can be targeted by school districts, zip codes, and much more. Now it’s time to get the phone numbers and emails of these targeted homeowners with other data providers. Once you have them it is time to get in front of them.

The Conversion

The approach is two-fold. Setting up an in-person seminar to get in front, and following that up with a Zoom seminar for those who couldn’t make the in-person event. Send a mailer to the homeowner inviting them to your Saturday morning event. Have them RSVP to you for headcount. Set up a Tuesday evening Zoom seminar by emailing the homeowners a nice invite with a Zoom link. This allows you to capture these homeowners two different ways. Use this strategy monthly.

2. Move up Buyers

These homeowners come with an even greater opportunity as more than likely there is a sale and a purchase. Again, with the data, we can pull these homeowners anywhere in the DMV. I would start with condos and townhomes in zip codes and owners that have lived in their homes 3 or more years. You can also obtain their phone numbers and email addresses. Following a similar path as with the downsizing Seniors, do an in-person event but have your lender present because loan programs and grant programs will come into play.

Set up your “right sizing your home” event and get in front of these homeowners and follow this up with a Zoom event. You can do this as many times as you want as you have all the contact information you need to either mail, make direct calls, text or email. Make sure you have a good CRM or something like “Constant Contact” that allows you to send out emails to each homeowner and not a blast.

Being intentional with your marketing is super important. Outside of your sphere of influence, use these strategies to target the greatest groups of homeowners likley to sell in the next 90 days.


Pruitt Title Can Help You!

At Pruitt Title we work directly with our Realtor clients helping them create more business opportunities just like in this article. Please reach out to schedule a 1 on 1 appointment at Wade@Pruitt-Title.com or fill out the form below!

Work With Wade

Interested in growing your real estate business with Pruitt Title? Please fill out the form below and I will contact you shortly. Thanks, Wade "DCTitleGuy"

    I help my clients with all facets of their real estate/mortgage business on behalf of Pruitt Title in the Northern Virginia/Washington DC area. Let's work together!

DCTitleWade1
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