3 Videos Every Realtor Should Be Making Right Now!

The Summer market is here! Over the next 120 days, they are typically the most fruitful in our industry. The snow melts, and housing inventory starts to rise. If you haven’t been creating video content for your real estate business, there is no better time than right now. You might be asking, “What do I create videos about?” If you are new to creating video content or want a refresher, I want to discuss 3 videos every Realtor should be making to create visibility and engagement with their audience.

Re-Introduction Video

You may think that everyone who interacts with you or is connected to you on social media knows you. They know “an aspect” of you, but do they really know you and what you are all about? In many cases, they don’t. Now is a great time to create a re-introduction video and dive deeper into who you are, what your value propositions are, and get personal. Sure, you help people buy and sell homes, but what else? Where were you born? What did you do before real estate? What are you striving to achieve in life?

This allows the end watcher to see you as a human being, not a flashy Realtor on a video. In the days of social media, people want a down-to-earth approach. It will also help you stick out in a sea of Realtors.

Story Video

It shocks me how often I see on social media a Realtor posting “Just Sold!” or “Sold in 2 Days Over Asking!” It adds to the stereotype that what you do is simple and easy. When that is far from the truth. Create a video and tell the story of how you sold that home so quickly. What were activities did you do to prepare the home for the market?  How did you come up with your pricing strategy? What part of your marketing strategy paid off the best?

Tell the story. It outlines all the hard work you do with the end result is a home that sold quickly and over asking. Cutting straight to end without providing the proper context lowers your status with others. We certainly don’t want to do that in our current market environment.

Selling the Team Video

Whether you run a team or are a solo agent, you have a team. You have a lender, Title, inspector, painter, roofer, and flooring person. You get the idea. The importance of selling the team when hiring raises your status with potential prospects. Sure, I work for Pruitt Title, but I’m not a processor or an attorney. I have to sell my team to win clients. Create video content that sells your team and processes to the masses.

Let them know the value these others bring to the table when they hire you as their Realtor. Going at it alone can be costly, especially as a solo agent. This is the time to pump your chest and let your audience know that when they hire you, they hire a team of professionals.

Creating and posting these three videos will help create even more credibility for your real estate business in the current market and beyond!

Let Pruitt Title Help You!

At Pruitt Title, we help our clients by helping them with their video content. This can be short form and long form. Telling your story and creating more visibility for your real estate business is what we do! Fill out the form below or send me an email at Wade@Pruitt-Title.com to set up an appointment.