As I'm out in the field meeting with Real Estate Agents and Mortgage Lenders, they all are starting to realize that the center of their business universe is their website. When you need to solve a problem or answer a question...where do you go? Have a Real Estate or Mortgage dilemma or concern...where do [...]
I know that this doesn't get verbalized all the time, or much at all but it has to be played over and over in the mind of a Real Estate agent that just got their license...."I'm just got my Real Estate License. Now, what do I do?" If you think about it, it's a [...]
In my 8 months now living and working in the Northern Virginia/Washington DC Real Estate market helping Realtors and Lenders with their Real Estate marketing on behalf of Stewart Title, I have found one stark difference on how people conduct business as it pertains to transactions. That one difference I see the most is called the "preferred relationship." [...]
The other day I was reading a "Top 10 List." I think we can agree that people like to read those lists...they like to see who made the list! Well, this list was "Top 10 Least Respected Professions." There were Lawyers, Politicians, Car Salesman, and one other profession. That's right...Real Estate Agents! Why is [...]
Everyday I meet with Real Estate agents in Northern Virginia and Washington DC. One of my "qualifying" questions I ask when I meet an agent for the first time is..."So...what do you do to stay in touch with your past clients and SOI (sphere of influence)? This is called being "Top of Mind." This [...]
As in all of the blogs that I write with my ideal client in mind (YOU) I get most of my material from the Real Estate agents and Mortgage Lenders that I meet and interact with on a daily basis. Sometimes when I have some free time (what is that??) I call cross sales. If [...]
The title of this blog says it all..."Google Loves WordPress." If you take a moment and Google that exact phrase you will find blogs (This one) and Videos explaining WHY this is so. 48 out of the top 100 Blog/Website platforms in the World are built on WordPress. As a Real Estate agent you have [...]
As the Director of Sales/Marketing for Stewart Title in Northern Virginia/Washington DC, I meet with agents everyday and teach classes regarding Real Estate marketing for not only the future of their business...but the present. One of the topics that comes up in meetings with Realtors is their blog. Blogs used to not be a [...]
The way that consumers wish to be marketed to has changed. The way that YOU respond to marketing has changed. People are constantly being bombarded by advertisements and other marketing "noise." I say Noise because that is exactly how we perceive it. We are hit with so much everyday that we eventually tune it out. [...]
Want to beat your real estate competition? Of course you do! I'm not sure how many people have a Real Estate license in the Northern Virginia/Washington DC area but I can tell you it is a lot. A lot of people in the same area...who roughly do the same thing...seeking the earn the same [...]
