The way that consumers wish to be marketed to has changed. The way that YOU respond to marketing has changed. People are constantly being bombarded by advertisements and other marketing "noise." I say Noise because that is exactly how we perceive it. We are hit with so much everyday that we eventually tune it out. [...]
Want to beat your real estate competition? Of course you do! I'm not sure how many people have a Real Estate license in the Northern Virginia/Washington DC area but I can tell you it is a lot. A lot of people in the same area...who roughly do the same thing...seeking the earn the same [...]
I hear it all the time when I meet with Realtors. "I don't do a lot of Farming in Real Estate because I tried it once before and it was costly and didn't work." You might even be nodding your head in agreement as you read that statement. I agree, that Farming is not [...]
2012 has ended and a new year has began. People like to create New Years resolutions and hopefully stick with them. It seems that more and more new years resolutions revolve around saving money, adding more to the IRA or 401K, paying off debt(s) and becoming more financially secure. Makes sense especially after our [...]
Going forward in your Real Estate business one way to start growing your business is to do one simple thing that will take you only a couple of minutes. That one thing is setting up a Gmail account...if you haven't done so already. I know...I know, you are probably wondering why you should do [...]
Christmas is here, as is the end of 2012. Every year for Christmas people ask to be with friends, family, gifts, and other things that bring them joy and celebrate the year. Ever ask Santa for a NEW Real Estate marketing strategy...and HOW to implement it correctly so you attract buyers, sellers, and other [...]
The Field of Dreams…remember that movie? The one with Kevin Costner in Iowa (where I am from) and he hears these voices that say “Build it and he will come”? Then Kevin Costner proceeds to destroy a chunk of his crops and everyone around him thinks he is crazy for doing such a thing! [...]
Christmas time is here. The end of 2012 and Realtors and Lenders alike are looking back at what they did or didn't do in 2012 and also set goals and aspirations for the year to come. As the Director of Sales and Marketing for Stewart Title in Northern Virginia/Washington DC I meet with Real [...]
The end is near...not the world, just the year 2012. Now is the time of year where we look back and see if our hard work paid off and we met our goals. Did you sell the amount of homes you were looking to sell? Did you gain more clients? Did you branch out [...]
I hope that everyone had a great Thanksgiving holiday! Now that you are done gorging yourself it is time to start ramping up your Real Estate marketing for 2013! If you have read my previous blogs there are 2 things that I am a huge proponent of...and that is WordPress being the platform in [...]
