SEO strategies for real estate agents are something you rarely or never hear at a brokerage. Why not? "SEO" is one of those acronyms that people hear and they immediately think of something complicated. In reality, it is something that is used by search engines all the time to determine relevant content when doing [...]
Fall is here! That means pumpkin spice latte’s, College Football, and Realtor Fall market client appreciation events. Last year many of these events were set by the wayside due to the pandemic but this year with vaccines readily available, they are making a comeback. Having been involved in many Fall market client appreciation events, [...]
If you have been reading my articles over the last few years, you will know I love leveraging video as a way to market yourself and your real estate business. More specifically, YouTube is owned by Google and the second largest search engine on the planet. I thought I would do a deeper dive [...]
It's no secret that video is a great way to not only market your real estate business, but grow and gain an interested audience. The best place to do this (in my opinion) is YouTube. Not only because it is owned by Google, but it is the second most visited website in the world. [...]
Let me just get this out of the way...being successful in real estate is HARD. Very hard to be exact. The "fail rate" is 87% in the first 5 years. The other side is being successful in real estate has a very high upside. That along with the combination of a low barrier to [...]
In almost every major real estate market I know, the housing market is very hot with far more buyers than homes to sell them. This has my Realtor clients trying hard to generate more listings. A great way we are helping them achieve this result is by conducting virtual home selling seminars. In my [...]
2021…the year of very low inventory. Low inventory to the point where buyers are doing irrational things to win homes. This seems to be true in many markets around the country, not just the Northern Virginia/Washington DC area. COVID is playing a part in this low inventory arena, but there are other factors as [...]
New year new you right? Wrong. Most of the time people say they are going to implement and DO things, but in the end, it’s usually a continuation of what they were doing already. Normally this time of year the gyms are overflowing with people who make the decision to finally get in shape [...]
I’ve been in Title sales since 2005. Back then the phrase “get discovered online” or “build an online presence” wasn’t used very much. It was all about how many postcards can I blast out to a certain marketing area, or even buying a ton of ad space in real estate magazines. How times have [...]
It’s 2020 and we feel like we are in the movie “Jumanji” not knowing what is going to be thrown at us next. There is also a good chance your marketing plan that was outlined back in January was also put into flux. With the lack of ability to get face to face with [...]
