The Field of Dreams…remember that movie? The one with Kevin Costner in Iowa (where I am from) and he hears these voices that say “Build it and he will come”? Then Kevin Costner proceeds to destroy a chunk of his crops and everyone around him thinks he is crazy for doing such a thing! [...]
Let me guess…you are a Real Estate agent or Mortgage Lender in the Northern Virginia and you want to do more business? We all do right? What we really want are LEADS! We want people that reach out to us and say “hey I need to use your services…I got your marketing piece or [...]
There are thousands and thousands of licensed Realtors in the US. Many are “solo agents,” meaning they are on their own. They show homes, market their business, lead generate, order signs, and work with buyers and sellers. Though I named several tasks they do, it is minor in comparison to ALL the responsibilities they [...]
I can’t tell you how many times I hear that real estate online leads suck. With that said, I know many Realtors that spend big money each month on online leads. It’s like saying postcards get a very small return and are thrown in the trash, yet people send them out every month hoping [...]
My name is Wade Vander Molen "DCTitleGuy" and I am a Director of Sales/Marketing for Stewart Title and Escrow in Fairfax, VA just outside of Washington DC. I have been in the Title Insurance industry since 2005 having worked for a National Title Insurance company in Phoenix, AZ. Over the past 7 years I have [...]
Facebook has been in the news as of late regarding the amount of data they have collected on their users, and in turn given that data to an analytics company which was later used to possibly influence it’s users based on their affiliations and likes. In the real estate field, we know that the [...]
Having been in the Title business since 2005, I have seen many things as it relates to methods used by Title Companies to generate business. When I was a Title sales rep in Phoenix, AZ most of the major Title Companies had sales teams. These salespeople would lead generate Realtors and lenders to create [...]
This is not a blog about how amazing Stewart Title is because we have the best service, escrow staff, etc. Everyone says that about their company. I want to talk about the REAL differences that influence and affect YOU...our clients. Settlement and Title Companies are everywhere in each market. Figuring out who to use [...]
I was having lunch last week with a client and we were discussing his current business model. This client primarily works by referral and spends his marketing dollars and time sending notes, making calls, and doing pop-byes. All great, but I asked him a question…”What are you doing to keep your real estate sales [...]
For quite a while, there have been rumblings in our industry about eClosings. If you are unaware about eClosings, they allow us to conduct a settlement with a buyer/borrower electronically over a computer. Essentially we are doing a “face-time” with the buyer and they sign their closing documents similar to DocuSign. The documents are “e-notarized” [...]
