Ever hear the saying–“If you don’t have an assistant, you are one?” The longer I stay in the Title Business/Real Estate I believe this is true. Delegation. This is a scary word for many, especially for people who have hard time “letting go” and trusting others with their business. In today’s real estate world, delegation [...]
Let’s start off with a statistic. Roughly only 5.6% of all real estate leads covert to clients on the first phone interaction or meeting. Very low number. That doesn’t mean that the other 94.4% of the people don’t buy or sell real estate over time (they do) but with conversion numbers so low it [...]
How many real estate company Websites are there in the United States? There are around 1.4 million licensed agents in the US so you can guess that the number is pretty high. Ever notice that these real estate company websites rarely (if ever) are ranked on the 1st page of Google for any type [...]
Why is it that the most effective applications and marketing tools are often the most simple to understand? When I meet with Realtors on a daily basis, they tell me that easy to understand marketing concepts resonate best with them. Understandable. Technology, especially apps are not supposed to be difficult to use. The concept [...]
As we draw closer to a Presidential election, we also enter a time where Realtors get blocked or unfriended on social media. Why? They just can’t control themselves when it comes to their favorite political candidate, social cause, and their every random thought. Doing this can cause Realtors and lenders to lose business and [...]
Are you using Facebook ads as part of your online/social media marketing strategy? If not, you may want to think again. Facebook ads are far more powerful to reach a “target audience” than using your Facebook timeline/Friends list. By 2017, the amount of people in the United States on Facebook is projected to be [...]
If you have followed my website and YouTube channel for any length of time, you know that I’m a HUGE fan of real estate video. Four years ago when I first started shooting videos for my target audience of Realtors and mortgage lenders, I didn’t know what would come of it and IF it [...]
Ugh! Another social network that I have to learn and use? Yes, except Snapchat is not like other social networks. Snapchat is a video and picture application that allows you to send messages that last from 1-10 seconds to your followers. These messages are called "Snaps." These video and picture messages don't stick around [...]
Have you heard of a "bridge loan?" Many people have, but don't know exactly what it does or how to get one. A bridge loan product is designed to help people “bridge” the equity from their current home to the next. Not all mortgage lenders offer residential bridge loans because of risk, and the fact they [...]
I was at a real estate event this past week and I had a conversation with a top producing agent. She told me she recently went on a listing appointment and the sellers had interviewed 4 agents. She was the last one in the door. She went on and explained that the sellers wanted [...]
