The hangover from the party of 2020 through most of 2022 is here. Having spoken about Title Sales rep success strategies to many Title Companies around the country, I have heard of 4-day work weeks, furloughs, and even people selling their eggs (yes, those eggs) to make money. Essentially, some pretty drastic stuff is [...]
As I teach video marketing and other content creation classes in the Northern Virginia area, the most frequent questions I receive revolve around "what to create content about?" Content can be whatever you want it to be, but the goal is to educate, inform, and be authentic. People want to see you being you [...]
Looking to dominate your real estate farm in 2023? Farming is a great way to generate listings in your subdivision, school district, or specific geographic area. The issue is many Realtors are not successful with farming and that's for a variety of reasons. Farming can be a long game in generating business, but it [...]
Having a strong database has always been important, but maybe not as important as it is right now. With the real estate market essentially doing a 180 over the course of 7 months, shoring up those strong relationships is a must, but so is adding new people to grow your real estate database all [...]
If you haven't noticed, the real estate market has done a 180-degree turn in the last 7 months. We went from 3.5% interest rates and very little inventory to 7%+ interest rates and inventory, which has doubled and continues to grow. This also means Realtors, lenders, and Title Companies need to pivot their businesses [...]
It's that time of year when Realtors are looking for real estate client event ideas. These events are great ways to get back in front of your client base and prospects with the end goal of strengthening those relationships and getting referrals into next year. It's a great feeling to "hit the ground running" [...]
Growth in real estate is all about adding new clients into the funnel. Every Realtor has their own ways of generating clients, but the most successful have multiple organic lead source funnels to generate business. In my experience, some of the greatest values I can provide my Realtor clients are educating them on additional [...]
I probably have 5-7 conversations a week with Title salespeople all over the country. It’s been this way for a handful of years now. I really enjoy talking to my fellow Title sales reps learning about their issues and discussing their businesses. What all this exposure has allowed me to do is see the [...]
I meet with real estate agents every week to learn more about their businesses, and how I can add value. Many of these agents know I do a lot with YouTube videos, website SEO, and more, so that really intrigues them. I stop them in their tracks and ask them the simple question: "What [...]
We are now in a shifting real estate market. Do you feel it? It's pretty clear that the market of early spring where we saw sellers making more money on home sales than ever, and buyers willing to do almost anything to get into a home has changed. Ever since late Spring, with the [...]
