I was talking to a Northern Virginia Real Estate agent the other day and she said "you know what would be a good blog on your site? How to convert renters to buyers in this market." Well, ask and ye shall receive. So lets talk about it. Its no secret that there are 2 [...]
Most of the blogs and information that I like to bring to this site is all about being a "solution to the Real Estate agent and Mortgage Lenders problem." Adding good content about WHY you should do this or HOW to do that, but in this post I want to write about what Real Estate [...]
I have been saying this for a long time and if you have read any of my previous blogs I like to state that in the online world of blogging, video, and content marketing it is all about being "something to someone" vs everything to everyone." This applies especially to blogging in Real Estate [...]
Coca-Cola--Nike--Under Armor--Jordan--what do these all have in common? That's right...they are all a BRAND! When you read those names you probably had images of each one pop into your head and what that brand means to you. When a consumer hears "Real Estate Agent" or your name...what do they think? What is your Real [...]
The Real Estate market in the Northern Virginia/Washington DC area is very hot. Homes are flying off the shelves and Real Estate agents are busy negotiating contracts. The issue in the DC area and around the entire country is a shortage of homes on the market to buy. There are 10 buyers for every [...]
Just last week the hugely popular Social Media platform Instagram just launched a "Video Feature" that allows the user to shoot and edit up to 15 seconds of video. I was pretty excited when I saw this update and immediately the endless marketing thoughts and opportunities went through my head. This is AMAZING! If I [...]
Ok...so you are now not only blogging but are starting to implement Video into your Real Estate business (Good for you!). You have set up your Gmail Account and now have a working Real Estate YouTube Channel. If you have read my other blogs I reference Video in Real Estate fairly often because consumers [...]
In today's market we have seen a shift with rising interest rates. This rise has occurred over the last 30 days or so due to the Federal Govt deciding to "taper" off the bond buying program that has caused rates to remain below 4% for much of the last 12 months. The rising interest [...]
When I hear people talk about websites and getting "Found Online" the word I hear the most is CONTENT. Yes, it is all about content, but I will take it a step further. It is all about Optimized Content. Having good content on your website or blog is great but it has to be [...]
There are no shortages of Realtors out there in the Northern Virginia/Washington DC area. Many of these Realtors are buyer's agents. What this means is exactly that...they work primarily with people buying a home. Many of them...their first home. The cycle of a Realtor is usually as they begin their career they start working [...]
