I was speaking with an up and coming Realtor team recently and they were discussing with me their 2021 real estate marketing plan. I was listening as they went on about each month what they wanted to achieve. I was waiting for them to say a certain phrase that would help their business tremendously, [...]
New year new you right? Wrong. Most of the time people say they are going to implement and DO things, but in the end, it’s usually a continuation of what they were doing already. Normally this time of year the gyms are overflowing with people who make the decision to finally get in shape [...]
The other day I was thinking of an interesting scenario in which I was able to go back in time and “bump into myself” on my very first day of selling Title Insurance. I have covered being new to Title Sales before in previous blogs and what my first day looked like. What if [...]
I’ve been in Title sales since 2005. Back then the phrase “get discovered online” or “build an online presence” wasn’t used very much. It was all about how many postcards can I blast out to a certain marketing area, or even buying a ton of ad space in real estate magazines. How times have [...]
Unless you have been hiding under a rock the last seven months, you would know that a little thing called COVID-19 has caused our real estate world to get flipped on its head--and in a good way. Crazy enough, a horrible pandemic has created the most insane market many of us have ever seen. [...]
We are entering the time of year where we find out that “Bob” who we always liked has some really interesting political and social views. We learn about “Cheryl” who continually posts political meme’s over and over that she thinks is great, but lets everyone know she might not be a good person to [...]
A few years ago I started working with an agent from a local real estate company in Alexandria, Virginia. His name is Gordon Wood and he told me about an idea he had for a great product he was calling WhoHub. Ok…as you can imagine over my nearly 15-year career in Title Sales I [...]
If you are reading this and wondering during the age of COVID, why every real estate closing isn’t being done electronically, you are not alone. The technology has been in place for quite some time, and in my company’s case, since early 2018. I remember it being a huge craze and us ramping up [...]
It’s 2020 and we feel like we are in the movie “Jumanji” not knowing what is going to be thrown at us next. There is also a good chance your marketing plan that was outlined back in January was also put into flux. With the lack of ability to get face to face with [...]
Let me ask you a question. Are you a Title Insurance sales rep or an account manager? A problem we see in the Title industry is we have far too many “account managers” and not enough true Title Insurance salespeople. You may be reading this and think you know where you fall between the [...]
