As the new year unfolds we have determined that this is the year we finally break through that production glass ceiling in 2022. We are going to get over that hump and get our homes sold numbers to a place it’s never been before. This all sounds great, but in reality most of the [...]
SEO strategies for real estate agents are something you rarely or never hear at a brokerage. Why not? "SEO" is one of those acronyms that people hear and they immediately think of something complicated. In reality, it is something that is used by search engines all the time to determine relevant content when doing [...]
Fall is here! That means pumpkin spice latte’s, College Football, and Realtor Fall market client appreciation events. Last year many of these events were set by the wayside due to the pandemic but this year with vaccines readily available, they are making a comeback. Having been involved in many Fall market client appreciation events, [...]
If you have been reading my articles over the last few years, you will know I love leveraging video as a way to market yourself and your real estate business. More specifically, YouTube is owned by Google and the second largest search engine on the planet. I thought I would do a deeper dive [...]
It's no secret that video is a great way to not only market your real estate business, but grow and gain an interested audience. The best place to do this (in my opinion) is YouTube. Not only because it is owned by Google, but it is the second most visited website in the world. [...]
In part 1 we covered the overview of how to increase your Title sales revenue up to $2 million a year in terms of having a strong escrow and closing team behind you, along with being willing to get uncomfortable and work super hard. We also discussed tying this all in with a strong [...]
There is one thing that solves all problems in the Title business, and that is more Title sales revenue. The revenue the sales reps create for the Title company pays not only for that employee, but contributes to paying for other employees, the building lease, etc. Every December, business plans are made and revenue [...]
Let me just get this out of the way...being successful in real estate is HARD. Very hard to be exact. The "fail rate" is 87% in the first 5 years. The other side is being successful in real estate has a very high upside. That along with the combination of a low barrier to [...]
In almost every major real estate market I know, the housing market is very hot with far more buyers than homes to sell them. This has my Realtor clients trying hard to generate more listings. A great way we are helping them achieve this result is by conducting virtual home selling seminars. In my [...]
2021…the year of very low inventory. Low inventory to the point where buyers are doing irrational things to win homes. This seems to be true in many markets around the country, not just the Northern Virginia/Washington DC area. COVID is playing a part in this low inventory arena, but there are other factors as [...]
