I like to start off my Real Estate Marketing Classes with asking the agents..."Who has a Real Estate website...that they OWN?" I get a weird look on their face as several of the agents raise their hands slowly. They say... "I have a Real Estate website." That you own? Its a stand alone [...]
Have you taken or been nominated for the Ice Bucket Challenge? I have seen this challenge done all over the internet via, Facebook, Twitter, and Instagram. Some have been done fantastically, and others were also funny, but mostly because of a funny mishap of dropped water or something crashing on the person's head. All kidding [...]
Ever hear the expression..."Failing fast is a lot better than failing slow?" I think this applies to most businesses because the faster you fail, the faster you learn and overcome the obstacles that set you back. Many of my Realtor clients here in the Northern Virginia/Washington DC area are now starting learn and understand [...]
Back in Phoenix, AZ I used to work with a guy that talked about how Title Insurance Sales Reps used to "Bamboozle" his loan officers. "Bamboozling" is when the gorgeous sales rep(see right) would come into the office and offer nothing of "real value" except for her stunning looks, in which the loan officer would "ohhh and [...]
When I moved to the Northern Virginia/Washington DC area in June 2012 I started a new Title Company venture with Stewart Title and Escrow located in Fairfax, VA. I soon learned that I was working at a great company with really nice people who had great knowledge of the Title Insurance business. Two years [...]
So...this happened. Not surprising really. For years Zillow, Trulia, and Realtor.com have been battling it out for a while and even though there will still be 3 sites...it is really just 2. I have seen on my Facebook feed many Realtors saying things like "Zillow buying Trulia is going to be awesome!" Or..."Zillow buying [...]
You know what gets really old and frustrating? Meeting someone in a business situation and having to explain to them "what" you do and "why" they should work with you (your entire value proposition). It's kind of like dating, where you meet someone and have to tell him or her where are from, where [...]
So...I'm NOT happy right now. Not...at..All. Why you may ask? Well, I noticed a couple days ago that my head shot was not pulling over in my Google search results. These are also known as Google Author photos. I didn't anything about it as I had just updated the WordPress Plugin that makes that [...]
I came across Chesterbrook Woods Subdivision not long ago as I was holding a broker open for one of my real estate clients. I decided to drive around this gorgeous area and check it out. What I found is Chesterbrook Woods Subdivision is a very quiet place filled with many upscale properties. The average [...]
As the Director of Sales and Marketing for Stewart Title in the Northern Virginia/Washington DC area I work with a lot of Realtors. They are all over the marketing spectrum. Many are realizing the power of using WordPress, Blogging, and Video, to create this unbelievable wave of Value and ultimately get more eyes to [...]
