I was talking to a Realtor the other day in Northern Virginia and she was complaining that her Real Estate Listings weren't selling or getting much traffic from potential buyers. Ok...now understand that in the last 3 months in the DC area homes have been selling over list price, with multiple offers the second [...]
As the Director of Sales and Marketing for Stewart Title in the Northern Virginia/Washington DC area I work with a lot of Realtors. They are all over the marketing spectrum. Many are realizing the power of using WordPress, Blogging, and Video, to create this unbelievable wave of Value and ultimately get more eyes to [...]
Last week I saw the most amazing video. I watched it...then I watched it again...then I watched it a 3rd time. It was about a Real Estate agent in Australia (Scott Wagner) and his push to go completely digital and shift his business to online marketing and most specifically...Video. He talked over and over [...]
One of the beauties of using a great platform for your website/blog like WordPress is the many Plugins that it has available. If you are thinking "what the heck is a plugin?" I will tell you. A plugin is like a application for your smartphone. The app store allows you to download all kinds [...]
Social Proof is something that we see every day in our lives. It is something that helps persuade consumers to "do this, use this person's services, go here, or call someone." It is extremely powerful, especially if you know HOW to use Social Proof in Real Estate. We use this every day...here are some [...]
Are you looking at revamping your Real Estate website? You might be thinking "No...why would I?" Well lets start with a few questions. What platform are you using for your site? How many people a month do you get to your site? Do you pay a monthly fee? Where do you rank on Google [...]
Normally I don't talk a lot on this website about Title Insurance or even Stewart Title...but today I am. A couple of days ago Stewart Title was named to the Forbes List of Top 50 Most Trustworthy Companies in 2014. This is a HUGE honor as a National Title Insurance Company, but even bigger because we were [...]
The Facebook Business page...remember when EVERYONE had one because it was the thing to do? Every Real Estate agent I knew thought that as soon as they put together their FREE business page it was going to be just like having an awesome website that was going to bring in leads, and people from all [...]
The golden question I get from Real Estate agents..."what is the best and sure way to win a listing presentation?" What is the easiest way to get the seller to say "YES" to me and sign the paperwork? Good question! Everyday Realtors go on Listing Presentations and many of them say the same things [...]
When I moved to the Washington DC/Northern Virginia area in June of 2012 I came across something in the Title Industry that I hadn't seen much of before. That was "shopping to save on Title Services." At first I was like "huh!?" You see, in Arizona where I came from the Title fees were [...]
